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CMO's Guide to Chatbots

CMO's Guide to Chatbots | Public Relations & Social Marketing Insight | Scoop.it
From insights.newscred.com - January 18, 2017 11:35 PM

As brand apps lose their luster, marketers need to reassess how they connect with consumers in a mobile-first world. Chatbots are one way they can speak with consumers one-on-one in a place where they are already spending the bulk of their time.

“Chatbots will replace the search window,” said Will Wiseman, chief strategy officer, PHD U.S. “There will be a rapid decline in app usage. The last three years, we have gone from brands’ desire to have mobile-friendly websites, then apps, and [we] now expect to see app activity get cannibalized by bots.”

But before you get chatty, here are some basics on bots....

Jeff Domansky's insight:

Here's a few basics about bots. Chatbots that is.

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Smartphones Dominate Teen Internet Use [And Why This Matters] | V3

Smartphones Dominate Teen Internet Use [And Why This Matters] | V3 | Public Relations & Social Marketing Insight | Scoop.it
From www.v3im.com - April 17, 2013 1:44 AM

Data from the Pew Research Center shows teens now primarily use their smartphones to access the Internet -- and this could have a big impact on your business.

 

Teens use smartphones (shocking, right?). What you might find more interesting is that new data from Pew Research Center shows that 78% of U.S. teens now have a mobile phone—and nearly half of them (47%) own a smartphone. As a result, smartphones are now the primary devices that teens use to access the Internet—and this has big implications for your marketing strategy.

 

The Pew study reports that 50% of teen smartphone owners say they use the Internet through their phones. And 3 in 4 teenagers report they’re “mobile Internet users,” which means they access the Internet on some sort of mobile device including phones and tablets (compared to 55% of adults who classify themselves in the same category)....

Jeff Domansky's insight:

Research shows the importance of smartphones and usage trends by young consumers. As with most trends, it starts young and moves quickly to older segments of the market. Marketers take note.

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