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Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017. I'll make it easy for you. I broke up my list of recommended tools into different sections so you can get a better sense of what tools are available for different functions of the job. At the end, you'll see the whole list of 58 tools that you can skim and bookmark for later....
Toronto's Spin Master has done it again. The toy company that brought kids to a fervour over Zoomer robotic pets has created the hottest toy of 2016: Hatchimals. But they're already sold out everywhere, leaving parents in a panic.
WTF is a Hatchimal? Good question.
Imagine a large, speckled egg that hatches as a result of touch and sound. Inside, your child will find a bright, fuzzy robotic creature. It could be a Draggle, Penguala, Owlicorn, Burtle or Bearakeet (don't worry if you can't tell the difference, they look pretty similar.) That's when the fun starts. Kids then teach it to walk, talk and play using specific phrases.
"Hatchimals incorporate the very best elements of nurturing play with the interactivity of robotics in a truly innovative and entertaining way," Ben Varadi, Spin Master's chief creative officer, said in a press release. "This is one of the most unique products Spin Master has ever launched and we're confident that the consumer response will be strong."
Well, that's putting it mildly. The toy retails between $60 and $90 and it has sold out online everywhere. Sears, Toys R Us, Mastermind, Chapters... no one has it....
Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.
Each one of these signups is likely a result of an effective call-to-action.
And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs). Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now.
Download our full collection of 101 call-to-action examples here for even more CTA ideas.
To help you identify what's effective and what's not, we've listed out 30 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories: simple and effective design, click-worthy copy, and balancing multiple CTAs on one page....
The research found that retail therapy is an emotional rollercoaster for consumers, with a high proportion of shoppers worrying about making a mistake when buying a product, despite the endless opportunities to compare and contrast online.
When it comes to bigger purchases, two-thirds of shoppers often choose between just two brands from the outset. For consumers who have only one brand in mind before shopping, seven in 10 do not even try another brand.
The research shows that shoppers with brands in mind before they start looking to buy are less likely to worry about the choice they’ve made after buying (27%)....
How best to get more visitors to your site? It’s a problem that never quite goes away.
The internet is riddled with shady communities full of snake-oil salesmen busy peddling techniques “guaranteed” to make your website go viral with little to no effort. The real “secret technique” is simple – consistently deliver high-quality service and killer content that engages your audience.
There are however some genuinely useful tactics you can use to turbo-charge your traffic, and running tightly organized contests is at the top of that list.
In this article, we’ll walk you through seven of the best contest plugins for WordPress. Let’s kick things off with a look at just why this is such a powerful traffic-building tactic....
Shoppers have always had different personalities. They are motivated to buy for all kinds of reasons, and their shopping strategies can be radically different.
In order to stay competitive in an increasingly challenging online ecosystem, marketers need to understand exactly what drives the behavior of the shoppers who frequent their online stores. Here are eight types of shoppers based on personality types and how marketers can provide the best online experiences to reach them...
Not only are you hectically hurrying to close out the year on a good note, you’re also pressured to produce your budgeted marketing plan for the year to come. It can often feel like the month itself is draining your very life force… but maybe it’s not just the month. Maybe, you have something stalking you from the shadows… Maybe something is steering you down dark paths you’d normally avoid… Maybe… you have a vampire in your midst, and nowhere would it be more apparent, than in your content.
Your content, you see, is a reflection of the lifeblood of your organization. It carries all the qualities, characteristics, and attributes that make your organization unique and valuable to your target audience. Certain dark forces, however, can eat away and this energy in your content. These marketing vampires can manifest themselves in multiple forms, so to swiftly slay these evil spirits, here are 5 of the most common vampire varieties along with their most effective weaknesses.
I think you’ll agree with me when I say: Getting your content to stand out today is HARD.
In fact, according to one source, there are over 2 million blog posts published every single day[1].
In other words, when you hit your WordPress “publish” button, you’re one of 1,999,999 other people doing the exact same thing.
Despite the intense competition, you may have noticed that certain people are able to generate hundreds of Tweets, backlinks and visitors to everything that they put out there.
If you’ve ever wondered “how do they do that?”, you’re in for a real treat.
Because today I’m going to pull back the curtain and show you EXACTLY how to write (and promote) a piece of content that generates thousands of laser-targeted visitors to your site....
... We’ve created a list containing the best parts of the top marketing blogs around. It covers topics like blogging, affiliate marketing, copywriting, conversion rate optimization, social media, and psychology. The purpose behind these topics is to help make you money online, maybe even double your profits if you’re already knee-deep in the marketing world.
So we pulled the most valuable things from these blogs and condensed them into a single post. You can easily download their eBooks, read their best posts, take their email courses… all from this one article. This way you’ll learn 80% of what they have to offer with only 20% of the time invested....
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Do you ever wonder why certain content and ideas become very popular while others fail to gain traction? Derek Thompson’s new book ‘Hit Makers: How Things Become Popular‘ takes an in-depth look at what makes a viral or popular product. The book doesn’t provide a secret formula for virality, however, Thompson provides a lot of detailed research on the key factors that cause content and products to become popular. Here is my take on the content marketing lessons from the book.
I've scoured the web for the strategies that have performed best in numerous tests and case studies.
In this article, I’ll show you 14 data-driven techniques to optimize the conversion rates of your landing pages (and how you can implement them).
First, take a look at this infographic on the landing page design best practices to get an idea of what I'm talking about....
In this post, we’re going to review 15 marketing guides that can speed up your success.
We’ll look at the finer details of each guide, ensuring that you have a clear understanding as to how you can use each one to your advantage.
By the end of this post, you’ll have a better idea of how each guide can push you down the path to reaching all of your content marketing related goals....
If you’re a small- or medium-sized business (SMB), money and time are often rationed like water during a drought. But you still need ways to find and maintain customers.
The good news: some marketing platforms that target this market offer freemium levels without a time limit and/or inexpensive plans. Here is a sampling of ones that have at least three different, integrated marketing or customer relationship management functions for free or under $100/month....
Online retail video views are growing at a rapid pace and influencing shopper behavior, a new study finds. However, it’s specific video content, not just mere brand exposure, that’s largely dictating shopping behavior.
Invodo’s Video Conference Benchmarks Report gathered data from 100 retail clients across a wide range of verticals, and the findings were impressive: Marketing videos displayed to online shoppers made a conversion 1.6 times more likely. That figure was the average across all retail clients, but the top performers well outpaced the field, with the best video campaigns increasing the likelihood of a purchase by 3.3 times.
Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines.
With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing
The one critical step you must complete before planning your marketing strategy?
There are 3 phases to the Segmentation step:1 - Market Segmentation Divide the broad target market into subsets of buyers who have common needs and priorities.
The Problem Not all markets are created equal... Determining which customers to serve with which marketing channels can be difficult. Multiply your customers’ diverse needs by the many marketing channels available. Pursuing markets that are too wide often means that you’re aiming off-target. Gain a clear understanding of market segments. This will prevent limited sales and marketing resources from misallocation. Broad markets need to be divided into subsets of buyers who have common needs and priorities.
The Solution To complete the Market Segmentation phase, you need to answer the following questions: - How big is our market? - What is its growth rate? X- What are the needs of the market? How are these changingd?x - What should be our go to market strategy for each product/service/solution? - How do my competitors go to market? - What are the strengths/weaknesses of our marketing team? - What are our opportunities/threats in the market? - For our solution set, what is lifecycle stage of adoption are our buyers?...
Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas.
The good news is that B2B mobile marketing can be every bit as useful in the business marketplace as it is in the consumer marketplace.With that in mind, I thought I’d share some of the best uses of B2B mobile marketing so that you can apply some of the ideas to your business. But before we get started, let’s recap a few mobile marketing statistics so that you can get familiar with why B2B mobile marketing is such an important tool....
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Looking for new marketing tools to make your job easier and your marketing better? HubSpot has a roundup list and tool for every function.