Public Relations & Social Marketing Insight

Check out these 13 marketing musts and get your business ready for the New Year!

...There is clear evidence that we are still watching TV, reading magazines and newspapers (more online) and listening to the radio. Add to that, the parallel world of content marketing with blogs, podcasts, e-marketing, mobile, text and social media platforms and we can and do get overwhelmed with all the choices.

Here’s what’s most important to figure out:

*  The marketing vehicles that are best for you and your customers.
*  A clear brand and marketing message about you, what you offer, why you.

*  Being consistent, looking professional and staying fresh....

Social media and mobile are two top technology trends and as a business and brand learning to use them well is becoming vital.

If you want to connect with your target market in a digital economy you need to be relevant and use the modern cool tools and they don’t come any cooler than social and mobile.

Owning and using an iPad is almost like driving and parking a BMW in your driveway. Being able to talk intelligently about Facebook and Twitter now means you are invited to cocktail parties.

Print media is dying, direct mail goes into the circular file (also known as the rubbish bin) and the “Yellow Pages” is so uncool that no self respecting marketer wants to be seen with it near his desk or in his possession. So how do you move from uncool to cool?….. but before we do that we need to understand what “football” is!...

[Don't "get" rugby (Aussie football)? You'll get the results of this case study from a social marketing strategy by the Eeels rugby FC ~ Jeff ]

While more and more consumers make the move from the real world to online retail and e-commerce, we have a look at five examples of where the world is going...

The high street has been under threat for many years from the emergence of the Internet, but although many have predicted doom, people have continued to shop in the real world in surprising numbers. Roughly two decades after the Internet first starting gaining traction, a cruel combination of factors are emerging that will pretty much disrupt every retailer that lives on the high street.

Technology is at the heart of these changes, mainly a mixture of mobile, social media and cloud technologies are coming together to cause what I predict will be a year of huge turmoil for shops, brands and retailers that have been around for as far back as our memories stretch. Here is why the high street is about to change in front of our eyes over the next couple of years....