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Scoop.it!
Marketing success requires a commitment to consistently create exceptional customer experiences, along with transparency, agility, and accountability at all levels. Unfortunately, many marketing leaders struggle to win and maintain internal support for digital marketing transformation. 
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Scoop.it!
The key to the marketer's success is to focus on the needs of the customer and the benefits that can be delivered, according to a new report from Forrester. "Focusing on consumer needs is a healthy first principle that will engender success and avoid technology-led strategies," said Forrester Analyst Anthony Mullen in a release. Marketers must pivot their strategy from a channel-based to a needs-based approach. This will ensure that marketers focus on the benefits they can bring customers and will avoid the problem of new technologies shaping strategies too early in the process. Mullen outlines seven steps to a needs-based marketing strategy, suggesting replacement of the concept that brand strategies are driven by how marketers can meet their own objectives with the idea that consumers' needs must drive the approach....
Jeff Domansky's insight:
Practical marketing tips and suggestions on where to start in building your marketing strategy.
Scoop.it!
Businesses may focus on new customer programs, but going after customer retention is a lot more profitable in the long run... Satisfaction drives loyalty. More importantly, it drives retention. The key to a healthy bottom line is the ability to keep your customers. According to the book Outside In [click here for infographic] by Harley Manning and Kerry Bodine, retaining customers drives revenue in three ways: - Incremental sales from current customers. - Retained sales as a result of lower churn. - New sales driven by word of mouth (referrals). Can small improvements in retention make a big difference? Absolutely. According to Gartner Group, “A 5% improvement in retention can increase profitability by upwards of 25% to 125%.”...
Jeff Domansky's insight:
Payback is big when you retain customers and clients.
Scoop.it!
Public Relations vs. Advertising. Earned media vs. Paid media. Huge budgets vs. tiny ones. Advertising and Public Relations have been engaged in a love-hate relationships for decades. What’s more effective? What offers better ROI? How should they work together? Should they work together?
Sini Tagiloa's curator insight,
August 20, 2014 5:43 PM
Paid Media vs. Earned Media. Which way is todays world 'turning' in terms of Marketing integration? Which one is more effective in modern day Marketing? |
Scoop.it!
In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets....
Jeff Domansky's insight:
Jay Baer writes that content isn't just about consumption, so don't only track consumption. It's also about sharing and leads and sales. His four key Marketing measures are recommended reading. 9/10
Olivier Milo's curator insight,
August 9, 2014 5:54 AM
Interested in digital marketing? You should definitely take a few minutes to read this short post ! 
Chris Barrow's curator insight,
August 9, 2014 6:04 AM
Even more data that proves how important it is to have your followers share your posts - essential reading for every dental marketing manager and TCO
Scoop.it!
With so many channels available for brand messaging, how do we successfully go about creating a multichannel marketing campaign? Here are five easy steps. Multichannel marketing is becoming increasingly important to marketers. Being that we are bombarded by nearly 3,000 marketing messages a day, there’s no way to know which platform will get us to bite. The best bet for marketers is to use many mediums to spread their message. So, what is multichannel marketing?Essentially it’s sending your brand message through a variety of channels. It’s also known as multitouch marketing. Let’s say you want to launch a new product; your new Fresh Fig candle. You’d want to develop a plan for getting more sales through many channels....
Jeff Domansky's insight:
Using many channels may enhance your social marketing ROI. Useful tips on how to make it work.
Emilie Faffe's curator insight,
September 3, 2013 5:07 AM
Plusieurs leviers sont nécessaires à la réussite d'une stratégie marketing online :
1 - Identifier les parties prenantes (service commercial, service support, service informatique....), les intégrer au projet en amont, fixer des objectifs communs. 2 - Identifier les cibles et personnaliser les messages 3 - Choisir les actions à mettre en place, inbound, outbound marketing, en fonction des cibles et en fonctions des retours aux campagnes antérieures. 4 - Etre cohérent dans le message et le design en fonction des cibles et des moyens utilisés. Cela permet notamment de faire de l'A/B testing. 5 - Analyser les retours, comparer les résultats en fonction des objectifs fixés en amont.
Scoop.it!
Calls-to-action (CTAs) are among the most neglected of content marketing components — in both curated and created content. Yet, they are also among the discipline’s most essential features in terms of providing brand value. These simple, yet targeted, phrases are directly responsible for encouraging your audience to take a next step toward becoming a loyal customer, such as downloading your white paper, following you on Twitter, registering for your webinar, or sharing your content with a friend or colleague. Without a call-to-action, content marketing efforts amount to little more than writing exercises. It’s not enough to publish useful information; you want readers to engage with you and take an action that will provide value for your business. Here are a few examples:...
Jeff Domansky's insight:
How to get better content, marketing and blogging results with calls to action.
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Paul Roetzer writes a thoughtful post and reflections on marketing leadership.