 Your new post is loading...
Your new post is loading...
I was haunted by the sentiment expressed by a young blogger who said he is sick of people in the social media business holding him down. This video is my response. It’s not fancy, but then … neither am I.
Are you advertising on social media?
Do you want more attention for your social media ads?
The way you design your ad impacts how much attention it gets with social media.
In this article you’ll discover what the brain pays attention to and tactics for holding that attention....
Jay Baer's new eBook shows the backgrounds and education of 27 social media pros, showing us trends and patterns that we can learn from.
Jay Baer of Convince & Convert is here to help answer that question. The expert has recently published an eBook called Social Pros All-Stars (sponsored by TapInfluence), and it’s a collection of the career and educational backgrounds of some of social media’s most successful players, all of whom have appeared on Baer’s Social Pros podcast, where they discuss tips, trends, best practices, and other keys for success.
In a fun and engaging baseball card-like format, Baer illustrates what a lot of us were already thinking: most social media pros have similar backgrounds. But what exactly those backgrounds are may surprise you. Here are three ways to use the fascinating data Baer has compiled...
It’s easy to see that more an more designers are embracing the minimalistic approach to web design. Now there are websites that eliminate unnecessary elements and keep only what really matters, designs that are clean and intuitive, like the ones we will show here today. We have different examples of clean and minimal sites with beautiful navigation, neat menus and nice type to keep you inspired, take a look....
A lot of times, services and app websites are a little bit neglected by designers, and this is why finding a well designed service/app site can be a challenge. But if you really dig around, you can find something inspiring, like the ones we will show here today.
From good use of images and type, to videos and navigation, these websites are good examples that you need to deliver a good webpage to present your service or application to attract users. Remember that the user needs to understand what you are offering. So make sure people understand your product/idea and have all the info they need, otherwise you may lose users...
To help you start off on the right foot, we've compiled advice from three different experts who are at the forefront of marketing today. Flip through the SlideShare below for 25 inspiring quotes from statistician Nate Silver, best-selling author Seth Godin, and charity: water Founder Scott Harrison, or read the quotes in the copy below...
Nearly every company, especially in B2B, now practices some form of content marketing. Most of it's garbage, junk—crap. How can you possibly succeed amidst today's deluge of crappy content?
... So what’s with the crappy attitude?
Hang with me. The future’s bright. But here and now, I want to impress something important on you…
Content marketing is not your secret weapon anymore. You might be podcasting, publishing newsletters, offering eBooks, posting videos, etc. Surely, you’re blogging and sharing your stuff with social media.Good for you. These are smart strategies to get discovered online and build relationships. You get that.
But do you get this? Everyone else is doing it too. Seriously, in the recently published research report by Content Marketing Institute and MarketingProfs, it says 93% of B2B companies are active in some way, shape or form in content marketing....
Jab, Jab, Jab, Right Hook (HarperBusiness, 2013) by Gary Vaynerchuk Gary Vaynerchuk's new book will help you rethink how you market and sell to your customers.
Vaynerchuk has a lot of credibility in the social media space, with three books now and a growing consulting company called VaynerMedia, which has Fortune 500 clients such as GE and the New York Jets. The main message in the book, and his mantra, is that you need to emotionally invest in your customers for them to care about you. If you sell too hard on social media, people will ignore you, but if you support your community, they will want to do business with you. After reading the entire book, the following thirteen quotes really stood out to me:
Technology and marketing tactics have changed the game, but there are some Sterling/Cooper approaches we can apply to social media today.... ... I like to think of my Mad Men marathon as research. As I get further into the seasons, I am sure I will come across many more similarities between us and them. In some ways it’s comforting to see that, although we are rapidly moving towards a more digitally enhanced world, the core values stay the same. These are valuable messages that we can take away from Mad Men and apply to social media marketing today: Build Relationships, Know Your Audience and Be Creative. So next time you’re staring blankly at your screen, do yourself a favor. Pour a whisky, inhale some cigarette smoke and transport yourself into the office of Don Draper, but most importantly, get inspired....
|
But before we dig deeper, here are two more facts for you: - According to studies, B2B companies with a blog generate 67% more leads than those that don’t have a blog.
- In another survey, 79% of best-in-class marketers rank blogs as the most effective marketing tactic.
Blogging is practically a given these days, regardless of your title or industry — and for good reason.
Though there are plenty of ingredients required to make it… rather than just write to an abyss, quality blog posts are one that you just can’t overlook.
But what exactly makes a great blog post? Here are eight tips to take your blog from good to great....
Think Nike: just do it. Think Apple: Hello. Think EA Games: Challenge Everything.
If your campaign speak keeps going and going and going like the Energizer Bunny, you may wear people out before they catch up with your this. Make it simple. Get on your Harley-Davidson until you can define your world in a whole new way.
Thinking big about speaking simply is power.
Complexity is difficult. Complexity will drown in the noise.If you can’t speak simply about whatever this is, take a step back, think bigger about simplicity. Do something different with this. Look at the heart and soul of this. Simple will rise above the noise.
Think Big. Speak Simply.
Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.
This year's roster of finalists, being announced today, includes nominees in categories ranging from "Best Brand on Vine" to the delightfully meta "Best Use of Social Media by One Brand Responding to Another Brand."
"New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "We'll be celebrating their creations on every form of social media."
Check out the full list of finalists below....
A lot of trends come and go in web design, but textures and patterns are always around. A good use of textures and patterns can add personality, depth and interest to a website. This is probably the reason why these are still popular among designers. Today, to prove that textures are still around, we’ve got some inspiring examples of websites using them. From super subtle textures, to big colorful patterned backgrounds, there are some beautiful examples here....
Getting started in social media marketing can be a tough swim. Learn how these 10 classic quotes can guide you toward your goals.
Have you found yourself lost at sea as you begin your social media marketing effort? Don’t despair – here are 10 quotes to help you keep your head above water and your arms paddling ever forward!...
Lessons learned in five years of entrepreneurship...
... The turning point for me was realizing that my blog drove my business. The more effort I put into the blog, the more my business grew. Building a portfolio of quality content and an engaged audience led to an opportunity to write a book, which led to speaking and larger assignments.
The business I have today looks nothing like the business I started. Why?...
Havas Media produces a Meaningful Brands Index that measures the impact of brands in 12 different areas of well-being, such as health, happiness, relationships and community. It finds that only 9% of brands are perceived by US consumers as making a meaningful difference in people's lives, and these same consumers would not care if 92% of brands disappeared. It may seem obvious to point out, but if people do not care whether your brand lives or dies, then it is not earning loyalty, it cannot command a price premium and it is constantly at risk of being replaced. In fact, Havas finds that "meaningful" brands outperform the market by 120%.
VThe lesson of "Start With Why," "Can't Buy Me Like," and the Havas study is this: "People don’t buy what you do, they buy why you do it.”
In my presentation, I suggest a three-step process to success in social media and in business: It isn't necessarily an easy process, because for many organizations it requires profound change...
I was lucky to start my social media journey when people were still trying to figure things out. It was a quiet place focused on people and relationships … almost to a fault. The pioneers in this space were radically anti-company, anti-advertising, and anti-measurement. I can remember one Chris Brogan rant in particular when he literally yelled at a corporate audience “This is not about your stupid company.”
Today, it is nearly ALL about your stupid company. The social web is like a carnival midway with shrill hucksters barking at you to come over to their stand.
And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. Social media used to be an extraordinary opportunity to build those relationships. And, it still can be....
|
Scoop.it!
