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At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks, to kittens and bacon. But those are just examples of how versatile infographics can be as a content medium. So why aren’t all marketers leveraging the blockbuster power of infographics?
Infographics for everyone!
Unless your target market hates visual content (we’re not judging!) then infographics are probably something you can add to your content repertoire. They are an awesome way to clearly present complex information. For example, if you have an interesting but dense report that you’d like more people to engage with, try translating that information into an infographic. People absorb visual content faster and with greater ease than reading the same information....
Get the picture? Visuals work and infographics are still a valuable social marketing tool.