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This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. Tung (@EricTTung) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@KathleenHessert) CEO of Sports Media Challenge and Eric Berkowitz (@tracx) SVP of Global Services at Tracx. This webinar was sponsored by Tracx. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.
Here are three key takeaways from the webinar:
- Not all influencers are created equal – Brands should look beyond social metrics into psychographics and contextual intelligence to determine the ideal candidates
- Bigger doesn’t mean better – A large following or readership does not inherently make a person influential
- The ROI of Influence – True influence drives action, not just awareness...
Great key message: not all influencers are created equal.