Public Relations & Social Marketing Insight

The most successful inbound marketers learn skills and create habits in their first 100 days in this new role. To make sure your trajectory is set correctly, we've catalogued much of what you'll need to succeed in inbound marketing.

Don't be scared by the length -- remember, this document is one to use over the course of three months. Still, it's not intended to be a complete list of every little thing you need to know -- rather, it’s a fairly comprehensive collection of the fundamentals. Your company's own plan can be tailored based on the goals you need to achieve, but this outline is a good guide to begin with....

Inbound marketing focuses on creating content that appeals to your company’s target customers, thus pulling your potential customers to you.Relevant content ranges from answers to questions or challenges customers has through the range of the entire sales funnel.

The content can be form of blog posts, white papers, infographics, videos and more, which are then distributed through channels such as the company blog, newsletter or social media accounts.

With inbound leads costing 61% less to generate than outbound leads, inbound marketing is especially suitable for startups, small and medium businesses with tighter budgets.

If you’re looking to get started with inbound marketing, here are 8 free tools to get your started. We use many of these tools ourselves and with our own clients, so we know first-hand that they’re effective despite being free....