Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Research: Technology Is Only Making Social Skills More Important

Research: Technology Is Only Making Social Skills More Important | Public Relations & Social Marketing Insight | Scoop.it

Automation anxiety reached new heights in 2013, when Carl Benedikt Frey and Michael A. Osborne, researchers at the Oxford Martin School, published a paper estimating that 47% of all U.S. jobs were “at risk” of being computerized over the next two decades. Although the jury is still out about robots stealing jobs, the pace at which AI and deep learning technologies have been advancing isn’t ebbing concerns over a future of disappearing work. As machines increasingly perform complex tasks once thought to be safely reserved for humans, the question has become harder to shrug off: What jobs will be left for people?

A new NBER working paper suggests it’ll be those that require strong social skills — which it defines as the ability to work with others — something that has proven to be much more difficult to automate. “The Growing Importance of Social Skills in the Labor Market,” shows that nearly all job growth since 1980 has been in occupations that are relatively social skill-intensive — and it argues that high-skilled, hard-to-automate jobs will increasingly demand social adeptness....

Jeff Domansky's insight:

Got social media skills? Research says you'd better get them soon. Recommended reading. 9/10

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A Look Back: 10 of this Year’s Smartest Quotes from Social Thinkers

A Look Back: 10 of this Year’s Smartest Quotes from Social Thinkers | Public Relations & Social Marketing Insight | Scoop.it

Over the past year, we’ve talked with a lot of brilliant social thinkers – from our customers to industry experts to community managers across the world. We’re consistently impressed and enriched by their expertise. So today, we took a look back and brought together 10 brilliant insights that social thinkers shared with us via our blog, webinars and whitepapers this year.Soak it all in, and go make 2014 your best year yet...

Jeff Domansky's insight:

More recommended reading for social marketing pros.

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Five 2015 digital marketing trends for your consideration | Mark Schaefer

Five 2015 digital marketing trends for your consideration | Mark Schaefer | Public Relations & Social Marketing Insight | Scoop.it

It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most … think about what’s next!Here are some views of possible 2015 digital marketing trends that have my wheels turning....

Jeff Domansky's insight:

Social media consolidation, Google Glass 2 and a business migration away from Facebook are among 2015 digital marketing predicted by Mark Schaefer.

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