Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Write Emails Your Subscribers Can’t Wait to Open

How to Write Emails Your Subscribers Can’t Wait to Open | Public Relations & Social Marketing Insight | Scoop.it
If the average business has an ROI of 4,300% from email marketing with those kinds of open rates, imagine what you could do if 50-60% of your list opened and interacted with your emails.

In this post, I will show you how to achieve those results. 
Jeff Domansky's insight:

Valuable email tips from Neil Patel. Recommended reading. 9/10

eye2eye's curator insight, June 25, 2015 3:19 AM

These natural 3 tone aqua conatact lenses will add charm and fashion to your eyes.

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How to Write An Effective Welcome Email (13 Examples and 3 Templates You Can Steal Today) – Shopify

How to Write An Effective Welcome Email (13 Examples and 3 Templates You Can Steal Today) – Shopify | Public Relations & Social Marketing Insight | Scoop.it

Email is one of the best channels at your disposal for marketing your online store. Emails drive traffic, supplement your content marketing, and outperform both Twitter and Facebook for generating sales.


This post is about one of the most important types of emails that you can send out: the “Welcome.” They’re the types of emails you get usually when you submit your email address to an online store....


That’s why you should make your welcome emails great. To make it easy for you, we've put together 13 examples of amazing welcome emails (including their subject lines), as well as three templates that you can steal, and finally the apps you can deploy to make your emails the best that they can be....

Jeff Domansky's insight:

Email lessons and great examples.

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Why I'd Rather Email than Advertise

Why I'd Rather Email than Advertise | Public Relations & Social Marketing Insight | Scoop.it

Exactly a year ago I had 10 people subscribe to my email list each month. I let out a big sigh and thought, “How am I going to go from 10 to 10K?”It seemed pretty daunting, and I thought, “Why bother? Who even reads emails?”You’re probably thinking the same thing....

Jeff Domansky's insight:

FOMO (the fear of missing out) is why email is such a draw, and subsequently becomes an effective marketing channel! Check out this email 101 post.

Marco Favero's curator insight, December 29, 2014 4:07 AM

aggiungi la tua intuizione ...

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What Can You Learn From Looking at The Data of Over 2.2 Million Email Campaigns

What Can You Learn From Looking at The Data of Over 2.2 Million Email Campaigns | Public Relations & Social Marketing Insight | Scoop.it

Today’s post is from campaign monitor. it’s based on data they’ve collected from over 2.2 million campaigns delivered by campaign monitor. from their data set they have come up with some noticeable rules of thumb that may help you increase the effectiveness of your email marketing. use these findings for navigation on what to test next.


...So, we took a subset of campaigns that were sent to an average of 100,000 subscribers and that generated at least 50% opens and/or 5% clicks (relative to recipients), and we reviewed them, in addition to some examples from email marketing gurus, to see if there were any commonalties...

Jeff Domansky's insight:

This post features valuable insight into email best practices and what is working today compared to the past.

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