Public Relations & Social Marketing Insight

Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.

But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you usually need to be subscribed to an email list to find great examples of emails. And even if you're subscribed to good emails, they are often bombarding you day after day, so it's hard to notice the gems.
Download our free guide here to learn how to create email marketing campaigns people actually click. 

Because it's so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great -- or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us!...

Email is still the single best relational currency online. You can pinterefacetweetplus all you want, but email outperforms them all where it counts.

But building and running the email side of your business is problematic. We’ve inherited shitty ways of thinking about email, mindsets that put us at risk of losing our audience.

We stress about “engagement” and “click through” and “open rate” without really understanding the human element.

We put up subscribe boxes and offer giveaways and completely miss the point.Email is hands down the most powerful connection you have with your audience… and you’re probably thinking about it completely wrong....

We reached the point where we were growing an email list bigger and bigger and bigger with no real end game in sight.

What did we plan to do with all these email addresses once we had them?

Good question.

We didn’t have an answer, so we stopped trying to add more.

We had lots of different ideas, and people have been so gracious to share their thoughts on what we could be doing (I’d love to hear from you in the comments, too, if anything comes to mind).

Here’re a few suggestions we thought over...

So what makes you want to take that extra step to actually open an email? Often, it's the subject line. After all, it's your very first impression of the email -- and from it, you'll do your best to judge the content on the inside.

I always ask myself one question before opening an email: Will opening this email be a waste of time? Typically, the answer to this question is based entirely on the effectiveness of the subject line. Granted, there are other elements of an email that make me want to open it -- a familiar sender name, for example -- but 9 times out of 10, the subject line is the determining factor....

Three million campaigns sent, we've handpicked our favorites

Email marketing has become one of the strongest marketing tools in present time. Buyers are trying to reach their potential customers and consumers through emails. This is one of the most effective yet cost saving technology which allows any company to directly reach up to its customers.

Almost 70% of internet users buy online products and email marketing plays a very significant role in that. Email can efficiently carry all the information about a product that consumer can read and understand at ease.

Email communication also allows the consumer to revert back to the seller in case of any kind of query regarding their product and services....