Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Key Ecommerce Trends In 2015 Every Marketer Should Know

Key Ecommerce Trends In 2015 Every Marketer Should Know | Public Relations & Social Marketing Insight | Scoop.it

With the advancing age, marketing and shopping trends are advancing too. 2015 is expected to set all new trends in ecommerce. Marketers need to be aware of these ecommerce trends in 2015 so as to remain visible amidst strict competitioyn.


With increasing technology and gadgets, ecommerce is reaching almost everyone. People are feeling more comfortable while buying products online and getting them on their door steps. So, let’s look at the key ecommerce trends in 2015....

Jeff Domansky's insight:

These e-commerce insights into ecommerce will benefit marketing programs.

Marco Favero's curator insight, February 12, 2015 5:10 AM

aggiungi la tua intuizione ...

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5 Must Have New Tools for Ecommerce Websites

5 Must Have New Tools for Ecommerce Websites | Public Relations & Social Marketing Insight | Scoop.it
If you have an online business means that you have to enhance your business’ credibility, add customer support, create rewards, manage online order fulfillment from the store, and so many other retail operations. A never ending story really: all these can create problems if not managed accordingly. But today I’m glad to show you some of my favorite new ecommerce tools that take the pain out of business management....
Jeff Domansky's insight:
These five ecommerce tools are definitely worth a look, depending on your needs.
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4 Things Alibaba’s IPO Tells Us About a Changing World Economy

4 Things Alibaba’s IPO Tells Us About a Changing World Economy | Public Relations & Social Marketing Insight | Scoop.it

The Chinese e-commerce giant launches one of the largest stock-market debuts in history — and points the way to our economic future.


The story of Alibaba has already become legend. Fifteen years ago, Jack Ma, a former English teacher, and his co-founders set up their Internet company in an apartment in the Chinese city of Hangzhou, not far from Shanghai. Today, Alibaba’s online shopping sites in China — mainly Taobao and Tmall — handle twice as much merchandise as Amazon.


The company’s initial public offering on the New York Stock Exchange will bring in a haul of some $21.8 billion — bigger than Facebook’s — and values Alibaba at $168 billion — four times more than Yahoo....

Jeff Domansky's insight:

TIME provides a valuable perspective on Alibaba and the future of e-commerce, marketing and international trade.

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How did Marks And Spencer make £150 million mistake? - No Pork Pies - The Conversion Agency

How did Marks And Spencer make £150 million mistake? - No Pork Pies - The Conversion Agency | Public Relations & Social Marketing Insight | Scoop.it

On July 7th Marks and Spencer revealed that their online sales were down 8% v(compared to their typical 20% increases previously). What was conspicuously absent was any mention of the £150m investment in the site that they had been eager to boast about on launch in February.


M&S have a team of 50 software developers along with a graduate scheme and a specialist ‘digital lab’ dedicated to fostering a ‘start-up’ culture around the project, accompanied by management from the likes of Laura Wade-Gery – ex-head of Tesco.com and Tesco Direct. Together this seemed like a recipe for success, complimented by a generous budget that appeared to reflect M&S’s determined ambition to be taken more seriously by the modern world.


It’s difficult to pick apart where M&S might have faltered with the limited details and metrics they have made available, however it is possible to create a list of suggestions as to where they may have had problems. Should you want specific examples of broken links, error pages, incompatible browsers, unexplained changes to orders, and a whole host of other issues, simply check out the posts from customers to the M&S facebook page. From those communications alone, you could write a ‘how not to do e-commerce’ book!...

Jeff Domansky's insight:

What a nightmare example of bad planning and poor execution of an ecommerce website. And a budget of £150 million!

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