Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Always Up-To-Date Guide to Social Media Image Sizes | Sprout Social

Always Up-To-Date Guide to Social Media Image Sizes | Sprout Social | Public Relations & Social Marketing Insight | Scoop.it

Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video.
In this quick-scroll world of social media, the visual face of your brand is often times the first thing your audience sees and possibly the one thing they remember. It’s hard to cut and paste an image and reuse it across all of your social networks unless you have a tool like Landscape.

Sprout Social’s very own tool is free to use to resize, crop and scale social media image sizes. And along with our resizing tool, we’ve provided all the specific dimensions and a few quick tips to help you decide which image best fits each position....

Jeff Domansky's insight:

Sprint Social has an excellent guide and tool to help you create the perfect social media size visuals.

Everett Bowes's curator insight, February 13, 2017 8:41 AM

Sprint Social has an excellent guide and tool to help you create the perfect social media size visuals.

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Top 10 logo design trends for 2015 | Creative Edge

Top 10 logo design trends for 2015 | Creative Edge | Public Relations & Social Marketing Insight | Scoop.it

From the days of hand cut letterforms, through the wave of digital technology and into current day, logo design has wonderfully transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015?Here are 10 predictions based on logo designs of recent times....

Jeff Domansky's insight:

Since the early days of design, logos have transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015? Here's 10 predictions from 99 Designs. Creativity with your coffee and recommended viewing for designers, bloggers, creative marketers and PR pros.  9/10

Radosław Kwieciński's curator insight, January 15, 2015 3:06 PM

Trendy w projektowaniu logotypów na rok 2015. Dla aktywnie pracujÄ…cego grafika - bezcenne.

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How to Design Social Media Images for Brand Recognition

How to Design Social Media Images for Brand Recognition | Public Relations & Social Marketing Insight | Scoop.it

Are you posting images across social networks?


Do you use them to extend your brand recognition?


The way logos, fonts and colors work together in social media images is an important part of gaining brand attention.In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye....

Jeff Domansky's insight:

Anna Guerrero of Canva shares invaluable design tips and strategies for social workers. Highly recommended 9/10

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Canva Design School — Tutorials

Canva Design School — Tutorials | Public Relations & Social Marketing Insight | Scoop.it
No design experience?


No problem! Let's start from scratch and get familiar with the basic Canva tools that will help you create amazing designs.


Design Essentials will guide you through simple tools and techniques that will help you create designs you can proudly share with the world.


Fonts bring your words to life. Learn how to easily choose fonts that emphasize your message and make your designs look beautiful.


Color can be used to convey moods and create emphasis in your designs. We show you how to build meaningful color relationships to create visually stunning graphics.


Whether you upload your own, or choose from our library of over a million, images are a vital component of eye-catching designs. Learn how to use simple Canva tools to compose and enhance your images for greater visual impact....

Jeff Domansky's insight:

Canva has created a wonderful set of free design tutorials using their superb design tool. From an educational and learning point of view, the way they have simplified the training and tutorials is in itself a set of best practices. Highly recommended for bloggers, PR, content marketing, and even design pros. 10/10

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How To Use Psychology In Landing Page Design

How To Use Psychology In Landing Page Design | Public Relations & Social Marketing Insight | Scoop.it

Decisions, decisions, decisions!  Every day we are faced with a constant series of decisions.  Whether it is deciding to eat that piece of cake, or make a career change, the decisions we make shape our lives and who we are.


We like to think that all of our decisions are rational and that we are in control, however our unconscious mind, drives how we respond to advertising, brands, products, and in the end determines all of our buying decision. As a result, our landing page design plays an integral role in how our brains make a decision to buy a product or not.   The reasons unconscious triggers determine our decisions can be found in the structure of our brain. We can break our mind into three separate parts....

Jeff Domansky's insight:

Designing with psychology? When it comes to landing pages, they can work together.

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Create perfect social media posts - Pineapple Websites

Create perfect social media posts - Pineapple Websites | Public Relations & Social Marketing Insight | Scoop.it
Creating one image that looks good on several networks saves time, money and improves your visibility, however it’s no good if it doesn’t enhance your profile due to poor sizing!Check out this infographic from these guys to help you on your way....
Jeff Domansky's insight:
Want to create perfect social media posts and profiles? This great infographic by the guys at Pineapple Website Design shows you exactly what specs you need for visuals in each major social media channel.
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How to Improve Your Social Media Ads Using Brain Science

How to Improve Your Social Media Ads Using Brain Science | Public Relations & Social Marketing Insight | Scoop.it

Are you advertising on social media?


Do you want more attention for your social media ads?


The way you design your ad impacts how much attention it gets with social media.


In this article you’ll discover what the brain pays attention to and tactics for holding that attention....

Jeff Domansky's insight:

Motion leads emotion and other fascinating marketing insights. Recommended reading. 10/10

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7 web design trends for 2015

7 web design trends for 2015 | Public Relations & Social Marketing Insight | Scoop.it

Although many design trends are fleeting, some of them are a natural evolution of the industry. Growing range of devices on which we browse the web, requires developers to continuously adapt its technology to meet the dynamic changes that occur in web design.


To find out what trends will flourish over the next year, I asked the members of the project team Webydo, developers web design platform, so they told us what they believe will be the top 7 main trends in web design for 2015....

Jeff Domansky's insight:

Looking back on 2014, we can note some impressive trend that emerged in web design: the platform for the design of the web.

WebTech Group's curator insight, November 25, 2014 8:25 AM

7 Web Design Trends for 2015

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Download hundreds of vectors for free with this handy tool | Creative Bloq

Download hundreds of vectors for free with this handy tool | Creative Bloq | Public Relations & Social Marketing Insight | Scoop.it

Vector Guild have pulled together hundreds of inspiring vectors for you to download. They'll be very helpful for your web mobile design projects and they look terrific!

Jeff Domansky's insight:

Cool web and mobile design tools you can use. Recommended viewing. 9/10

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The Twitter Redesign We Would All Love To See | Simply Zesty

The Twitter Redesign We Would All Love To See | Simply Zesty | Public Relations & Social Marketing Insight | Scoop.it
Considering how Twitter's main site has seemed to regress in recent times and greater attention has been placed on the mobile app, we've decided to give the site a makeover and show how the site can be improved...

 

We understand that Twitter is designed more for mobile, but considering how neglected its desktop site feels – and especially since it is its main source of revenue – we decided to take matters into our own hands and present our vision of how Twitter should look and feel.

The Aim

Before starting the redesign, it was important to look at what Twitter does right first and incorporate those features into the new look. For one, its simplicity is its greatest strength, and so the overall aim was to evolve the platform instead of creating an entirely new interface from scratch.

 

While it’s very tempting to fill the entire page with different columns and boxes to give users more features to interact with, doing so would make the page busier, which would compromise the overall experience. Therefore, we limited the design to two columns and placed tweets on the left-hand column to maintain consistency....

Jeff Domansky's insight:

Wow. Just wow! I hope Twitter is watching. This is a wonderful and whimsical "what if?" redesign of our favorite social media channel from the very creative folks at Simply Zesty...

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