Public Relations & Social Marketing Insight

Over at his always thought-provoking blog, Rich Becker shares a post today entitled, Will Automation Steal the Soul from Social? It’s an enlightening read and a great discussion starter.In the post, Rich makes the following compelling arguments on why automation is bad for social media...

All valid points; all real reasons why smart folks like Rich are questioning the value of automation in the social space, and whether it’s destroying the fabric of social’s early promise. While, to a degree, I agree with Rich, I’m also a supporter of automation and disagree that it’s “stealing social’s soul”.

Brand relationships are no different. Keeping a fiery connection takes some work.

To unlock long-term love for our brands and set the stage for strong lasting connections, one simply has to look at and apply basic human relationship principles. Here are five ways you can keep the spark alive and forge a devoted, lasting connection to consumers....