Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
From
qz
Humans are obsessed with happiness—how to find it, how to keep it, and how to define it. Here's a look at why.
No comment yet.
Sign up to comment
Scoop.it!
Riddle me this: Why do people buy quarter-inch drill bits?
While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation.
"They don’t want quarter-inch bits. They want quarter-inch holes," he explains.
This notion suggests that as consumers, we aren't after all the bells and whistles as much as the solutions they provide. In other words, we don't want to know what brands are selling, we want to know what's in it for us....
Jeff Domansky's insight:
Check out these 12 lovable video ad campaigns to inspire your own efforts. Lots of inspiration for marketing, advertising, PR and creatives.
Scoop.it!
The idea of reimagining and reinventing everything we do, across our entire industry, for a connected world of billions, sounds like an incredible opportunity. It also sounds like an incredible amount of extra work. Do we really need to reinvent everything? The answer is, happily: no. But we do need to learn how to connect. For all of the hyperbole, the world really is changing. OUR NEW NORMAL Klaus Schwab, chairman of the World Economic Forum, refers to the present era of connectivity as the "Fourth Industrial Revolution." The first Industrial Revolution was powered by water and steam, changing the way we built things. Electricity powered the second and enabled mass production. In the third, electronics and information technology accelerated scale and complexity. Now we are in the fourth, an era of connection between our physical, digital, and biological worlds; a new phase of massive creative potential, where everyone has the power to share anything with anyone. This era brings with it an avalanche of new, creative ideas and opportunities....
Jeff Domansky's insight:
Facebook Creative Shop's chief creative Mark D'Arcy, and Facebook Africa head Nunu Ntshingila on the new creative opportunities in a connected world.
Scoop.it!
An idea doesn't have to be unique to be great. In fact, there are some really awesome examples of great marketing out there that you can lean on to inspire your next project. (Austin Kleon calls this concept "stealing like an artist.")
Jeff Domansky's insight:
HubSpot's Flipbook is loaded with creativity and great examples to inspire your next marketing strategy. Recommended viewing. 9/10
Scoop.it!
From the days of hand cut letterforms, through the wave of digital technology and into current day, logo design has wonderfully transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015?Here are 10 predictions based on logo designs of recent times....
Jeff Domansky's insight:
Since the early days of design, logos have transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015? Here's 10 predictions from 99 Designs. Creativity with your coffee and recommended viewing for designers, bloggers, creative marketers and PR pros. 9/10
Radosław Kwieciński's curator insight,
January 15, 2015 3:06 PM
Trendy w projektowaniu logotypów na rok 2015. Dla aktywnie pracującego grafika - bezcenne.
Scoop.it!
Youtility is marketing so useful, people would pay for it if you asked them to do so. This form of helpfulness is transforming the businesses of companies large and small all over the world. Youtility is perhaps most effective, however, when applied to industries where there is not a lot of natural differentiation between competitors. One such industry is real estate, where we often think of Realtors and property managers as homogenous entities that all do, act, and say similar things. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. This is the playbook for how real estate professionals can massively accelerate their business by fundamentally shifting how they think about value, their customers, and their marketing....
Jeff Domansky's insight:
Jay Baer shares more examples of marketing Youtility. Recommended reading 9/10
Scoop.it!
Gisele Bündchen kicks butt in a new ad breaking today for Under Armour's "I Will What I Want" campaign by Droga5. The supermodel and wife of NFL quarterback Tom Brady (a fellow UA athletic endorser) also shows off her kung fu and yoga abilities at iwillwhatiwant.com/gisele, which will stream real-time comments from social media. Leanne Fremar, executive creative director for UA's women's brand, gave Adweek a sneak preview of the 60-second film, which rolls out Thursday on YouTube. Look for the raw, real video to go viral—much like the previous one with Misty Copeland, which has been watched nearly 6 million times.
Jeff Domansky's insight:
Very creative ad and innovative integration with Twitter.
Scoop.it!
One Page Love is a one page website design gallery showcasing the best single page website designs from around the web. Browse 4884 One Pagers, Find One Page Templates or Explore One Page Web Design Resources.
Jeff Domansky's insight:
What a great resource for web inspiration and creativity! Highly recommended. 10/10
Scoop.it!
Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them. This year's roster of finalists, being announced today, includes nominees in categories ranging from "Best Brand on Vine" to the delightfully meta "Best Use of Social Media by One Brand Responding to Another Brand." "New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "We'll be celebrating their creations on every form of social media." Check out the full list of finalists below....
Jeff Domansky's insight:
Lots of social marketing and content marketing inspiration from these finalists in the Shorty Awards.
Ludovic Ronchaud's curator insight,
March 9, 2014 2:11 PM
Des sources d'inspiration pour mettre en place des stratégies marketing/communication sur les réseaux sociaux.
Scoop.it!
A lot of trends come and go in web design, but textures and patterns are always around. A good use of textures and patterns can add personality, depth and interest to a website. This is probably the reason why these are still popular among designers. Today, to prove that textures are still around, we’ve got some inspiring examples of websites using them. From super subtle textures, to big colorful patterned backgrounds, there are some beautiful examples here....
Jeff Domansky's insight:
Creativity with your coffee from Gisele Muller.
Scoop.it!
Oreo was the brand with the highest increase of ‘buzz’ in 2012, with a 49% higher online chatter than in the previous year. How did Oreo achieve this and also continue to maintain this high level of engagement? We’ve previously discussed on the blog about how Oreo is the king of agile marketing, and it's clear that Oreo has a marketing team that not only has a finger tightly on the pulse, but who can also react with whip-smart efficiency, humour and charm....
Jeff Domansky's insight:
Creativity and content marketing help Oreo rule social media.
Allison Emma Schizkoske's curator insight,
December 3, 2013 10:07 PM
it seems like oreo knew they were doing. the cobcersation between oreo and xbox is a great way to get attention to the brands
Scoop.it!
This was marketing brilliance this morning — and we hadn't even rolled up to the FutureM Boston conference yet. There they were, two awesome young musicians, a violinist and a cellist, banging out tunes so crisp, so beautiful, that even the smartphone and tablet-obsessed morning Boston commuters gave a look. One commuter even approached the duo in between songs and asked if they do weddings. Just Play Your Music We asked the musicians if this was some sort of social experiment — similar to what the Washington Post did. The Post won a Pulitzer after it disguised violinist virtuoso Joshua Bell in a subway station and took note of the ways people noticed — or ignored — his brilliant playing....
Jeff Domansky's insight:
Brilliant marketing advice In this post is captured beautifully in this phrase: "Just play your music."
Scoop.it!
These small businesses use ingenuity, creativity and no budget to get results. They don't have an "ad agency" or even an "ad budget" — but they do the best with what they got....
Jeff Domansky's insight:
You'll enjoy these visual examples of small business marketing and creativity.
|
Scoop.it!
In June, the brand's premium Elit vodka line started analyzing Google Trends data to zero in on online chatter and use it to crank out stylized posts of bottles, martini glasses and recipes. For the holidays this year when searches for martinis and vodka cocktails spike, the brand is enlisting such data to inform an Instagram campaign called Elit Live Social Lab. If a recipe for a chocolate martini is trending online, for instance, Elit's social team will whip up and post a picture of a chocolate drink within 24 hours. Brand manager Lauren Ryan said that when it comes to which social platforms Elit prioritizes, "Instagram is first and second for me, and Facebook follows," because the visual platform is particularly conducive to targeting luxury consumers. "If you take too much time, that conversation is over and you miss it," Ryan said. "When we saw this as a way to approach social, we knew that it would only work if we flagged these conversations and said, 'OK, we're going to tap into this today, but this is our only day.'"...
Jeff Domansky's insight:
After you search for martini recipes this year, try checking Stolichnaya Elit's Instagram page to see pictures of what the drinks look like. Fast, creative, smart social marketing.
Scoop.it!
There's a lot of study about how the prevalence of emojis are changing the way we communicate. Linguists debate what we gain versus what we lose when we express sadness by texting a crying face rather than saying, "I'll miss you." But emojis aren't just about communication—they can be art, too.
That's the premise of a fun little campaign from Cantor Fine Art gallery in Hollywood, anyway, which for the past couple of weeks has been using its Instagram account to share emoji-fied versions of the world's greatest artists and their work—from Magritte's Son of Man to Vincent van Gogh to Georgia O'Keeffe's skulls to Keith Haring to Jackson Pollack. The breadth of the project is a big part of the fun (Damien Hirst works surprisingly well as an emoji!), but the campaign's faithfulness to both the artists and the emojis is what really elevates the project.
Emojis are a part of our culture and how we communicate now, for better or for worse, and while seeing a cute lil' Andy Warhol in sunglasses sipping from his can of Campbell's Soup is a fun gag, it does also raise the question of what a pop culture-obsessed figure like Warhol would make of this contemporary visual language. That's a fair bit of heavy lifting for a quirky campaign intended to draw attention to a fine art gallery in Los Angeles whose current show is called "Please Touch the Art," and it's the least pretentious way possible to get us thinking in those terms....
Jeff Domansky's insight:
Now this is a fun campaign from Cantor Fine Art Gallery in Hollywood.
Scoop.it!
In this volume of our biannual trend publication, we explore the theme of Evolution. Agencies, consultancies, brands and other industry thought leaders largely agree that 2016 is shaping up to be an evolve- or-die year. Or, to put a positive spin on it, we might say it’s a year to thrive through intelligent adaptation. While some agencies are going the way of the dinosaur, a forward-thinking cross-section of shops are reporting increased revenues and profits by partnering with clients in new and innovative ways, by bringing their own IP to market and more.
Other industry players need to evolve as major shifts in the way consumers use technology, consume media and engage with the world around them are forcing massive changes.
Throughout the 2016 editions of The SoDA Report, we’ll explore top trends and behaviors that leading practitioners in our industry won’t be able to ignore as the year unfolds, and we’ll cast a spotlight on brands, agencies and individuals who are flourishing in this environment. Within Modern Marketer, Industry Insider and via our Digital Outlook Study (conducted in partnership with Forrester Research for the first time), we’ll also explore how the landscape of creativity and the modus operandi for agency-client relationships are shifting in radical ways.
Spurred by rapidly changing consumer expectations and behaviors, agency-client partnerships are expanding in incredibly exciting ways beyond the marketing realm to include business strategy, R&D, product development and customer service. We are so proud of the growth and development of The SoDA Report over the past year.
Jeff Domansky's insight:
The annual SoDA Report looks at the digital marketing Outlook for 2016 and provides a 2017 forecast as well as a snapshot of client-agency relationships. recommended reading for digital agencies and marketers. 9/10
Scoop.it!
Public service advertising doesn't often go viral (indeed, PSAs rarely appear on Google and Adweek's monthly leaderboard of the most-watched ads on YouTube). But the Ad Council knocked it out of the park last month—notching almost 50 million views (it has since topped that) for the R/GA-produced "Love Has No Labels" spot.
Jeff Domansky's insight:
Great selection of recent advertising available for viewing on YouTube.
Scoop.it!
No design experience? No problem! Let's start from scratch and get familiar with the basic Canva tools that will help you create amazing designs. Design Essentials will guide you through simple tools and techniques that will help you create designs you can proudly share with the world. Fonts bring your words to life. Learn how to easily choose fonts that emphasize your message and make your designs look beautiful. Color can be used to convey moods and create emphasis in your designs. We show you how to build meaningful color relationships to create visually stunning graphics. Whether you upload your own, or choose from our library of over a million, images are a vital component of eye-catching designs. Learn how to use simple Canva tools to compose and enhance your images for greater visual impact....
Jeff Domansky's insight:
Canva has created a wonderful set of free design tutorials using their superb design tool. From an educational and learning point of view, the way they have simplified the training and tutorials is in itself a set of best practices. Highly recommended for bloggers, PR, content marketing, and even design pros. 10/10
Scoop.it!
Though it's tempting to simply create a mobile version of your website and pat yourself on the back for a job well done and move on to another project, search habits are changing. Now, responsive websites are the best choice for an optimal customer experience. Marketers can't sit on their laurels when it comes to Web design. It's vital that Web design evolve and change to meet consumer needs, especially because a study by Google and Nielsen reveals that more than half of mobile purchases occur within an hour of initial search, making mobile optimization more important than ever. Here are 7 quick ways you can make sure your site is truly optimized for all users....
Jeff Domansky's insight:
Responsive Web design is more important than ever. These quick tips will help you ensure your site is truly optimized for all users.
Scoop.it!
What’s the number one quality a good marketer needs to have? It’s not a specific skill such as being good at SEO or conversion optimization. A good marketer needs to be creative. Why? Because all of the normal marketing tactics that everyone knows about are played out. And sadly, they are not as effective as they used to be. Luckily for you, my creativity gets the best of me sometimes, which leads me to discover marketing strategies that can help you grow your business too. Here are 7 that are worth leveraging....
Jeff Domansky's insight:
Out of the box thinking and marketing ideas from Neil Patel. Think curiosity, quizzes and creativity that's unorthodox.
Scoop.it!
Looking for some inspiration as you build you next website? Design is valuable, an investment, and will pay dividends over the life of your business. First and foremost, your website may be one of the first things that a potential customer sees related to your brand. If they come to a website that looks like it was built in 1995 using Adobe Dreamweaver, this will reflect poorly on the brand. Worse, a bad design may be enough to send someone running back to Google and into the arms of a competitor that has a website that is easy on the eyes. A good design is simple. The arch-enemy of a good website is complexity. Why?...
Jeff Domansky's insight:
Here are four examples that really exemplify effective Inbound Marketing web design.
Scoop.it!
It’s easy to see that more an more designers are embracing the minimalistic approach to web design. Now there are websites that eliminate unnecessary elements and keep only what really matters, designs that are clean and intuitive, like the ones we will show here today. We have different examples of clean and minimal sites with beautiful navigation, neat menus and nice type to keep you inspired, take a look....
Jeff Domansky's insight:
Can't get enough of these inspiring and creative websites shared by Gisele Muller.
Scoop.it!
A lot of times, services and app websites are a little bit neglected by designers, and this is why finding a well designed service/app site can be a challenge. But if you really dig around, you can find something inspiring, like the ones we will show here today. From good use of images and type, to videos and navigation, these websites are good examples that you need to deliver a good webpage to present your service or application to attract users. Remember that the user needs to understand what you are offering. So make sure people understand your product/idea and have all the info they need, otherwise you may lose users...
Jeff Domansky's insight:
Here's a little creativity with your coffee from Gisele Muller. 11 excellent, creative website designs.
Scoop.it!
Nearly every company, especially in B2B, now practices some form of content marketing. Most of it's garbage, junk—crap. How can you possibly succeed amidst today's deluge of crappy content? ... So what’s with the crappy attitude? Hang with me. The future’s bright. But here and now, I want to impress something important on you… Content marketing is not your secret weapon anymore. You might be podcasting, publishing newsletters, offering eBooks, posting videos, etc. Surely, you’re blogging and sharing your stuff with social media.Good for you. These are smart strategies to get discovered online and build relationships. You get that. But do you get this? Everyone else is doing it too. Seriously, in the recently published research report by Content Marketing Institute and MarketingProfs, it says 93% of B2B companies are active in some way, shape or form in content marketing....
Jeff Domansky's insight:
Barry Feldman says it's getting very crowded in the content world. In factfact, he says most content marketers are producing crap and risk dismal failure without shaking up their approach to producing better content. Read on for some inspiration on how to get your content mojo working. Recommended reading for PR, marketing and content marketing pros. 9/10
Scoop.it!
Jab, Jab, Jab, Right Hook (HarperBusiness, 2013) by Gary Vaynerchuk Gary Vaynerchuk's new book will help you rethink how you market and sell to your customers. Vaynerchuk has a lot of credibility in the social media space, with three books now and a growing consulting company called VaynerMedia, which has Fortune 500 clients such as GE and the New York Jets. The main message in the book, and his mantra, is that you need to emotionally invest in your customers for them to care about you. If you sell too hard on social media, people will ignore you, but if you support your community, they will want to do business with you. After reading the entire book, the following thirteen quotes really stood out to me:
Jeff Domansky's insight:
A quick review and 13 memorable quotes to get you started in Vaynerchuk-think...
|
Check out Quartz's Happiness Experiment and it's very cool animated presentation.