Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Earn Your Audience Through Content Marketing - Insights

How to Earn Your Audience Through Content Marketing - Insights | Public Relations & Social Marketing Insight | Scoop.it
From insights.newscred.com - November 20, 2016 11:03 PM
Our content marketing infographic series covers three challenges that most marketers face today: scaling content production, creating a distribution strategy, and earning your audience. 

This infographic, “Earn Your Audience,” details how to reach your target audience through engaging content. Marketers understand that they need to provide tangible value in their customers’ lives, and content is one of the last mediums left to effectively do this. Instead of allocating a large portion of marketing budget to traditional advertising, successful marketers are opting to think like consumers and deliver engaging content that creates a two-way conversation with their audiences. 

Take a look at the infographic below for more on how to build and retain meaningful relationships with your audience
Jeff Domansky's insight:

B2B buyers research thoroughly before buying and they do pay attention to reviews.

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rodrick rajive lal's curator insight, November 20, 2016 11:35 PM
The key word for successful content marketing is research! 
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37 Visual Content Marketing Statistics You Should Know in 2016

37 Visual Content Marketing Statistics You Should Know in 2016 | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - April 12, 2016 11:53 PM

This past year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers.

To help you keep pace with these trends, let's take a look at some statistics that demonstrate the impact visual content has on reach, engagement, and sales....

Jeff Domansky's insight:

This is absolutely essential reading for PR, marketing and social media pros.  10/10

 
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The Good, the Bad, and the Not So Ugly of Social Media

The Good, the Bad, and the Not So Ugly of Social Media | Public Relations & Social Marketing Insight | Scoop.it
From www.dmnews.com - June 29, 2015 9:46 AM

Today I just wanted to write a quick blog piggybacking that story with some more titillating stats on how audiences use social to connect with brands, what they expect from companies, and how brands can improve their interactions with shoppers.


The Northridge Group study features survey answers from more than 1,000 consumers in the United States. Through this report, “The State of Customer Service Experience in 2015,” analysts attempt to provide a roadmap for how companies can turn social media into the linchpin that holds the entire customer experience together. Below are some of the more poignant points from the survey....

Jeff Domansky's insight:

A new survey reveals what marketers are getting right and where they're going wrong on social.

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donhornsby's curator insight, June 29, 2015 10:23 AM

(From the article): One third of consumers who contact brands on social media never get a response.


About 33% of consumers who have used social media for customer service say the channel does not meet expectations.

 

Despite the immediacy of social media, just 13% of consumers get a response within minutes.

 

The (not so) ugly: the opportunity for marketers


More than 40% of consumers expect resolution within one hour when using social media as a customer service channel.

 

Sixty-three percent of consumers say that they have to engage with a brand two or more times on social media before a customer service inquiry or issue is resolved.

 

Just 2% of consumers use social media for urgent customer service issues.
Luis Cano's curator insight, June 29, 2015 3:44 PM

Holding the customer experience together with The State of Customer service experience report ...
rserse's curator insight, July 1, 2015 5:16 AM

a best practices guide to keep in mind 
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How to Create the Most Shareable Content | BRANDE

How to Create the Most Shareable Content | BRANDE | Public Relations & Social Marketing Insight | Scoop.it
From brandemix.com - June 15, 2015 11:25 AM

Industry expert ShareThis – creator of the widget that allows for sharing on 120 social channels — released an eye-opening study that showed Facebook now makes up 84% of all internet sharing. Twitter is next at about 6%, with Blogger at 5% and Pinterest at 3%. Email makes up less than 1% of all sharing, even though many emails include buttons like ShareThis.


Despite Facebook’s domination of all sharing, the study found that it’s actually Pinterest that boasts the most sharing in a number of categories: food & drink, beauty & fitness, home & garden, and shopping. Twitter does best with sports (the games are perfect for live-tweeting) and even beats Facebook in the news category.


So if your organization is in any of the Pinterest-leaning fields, or if you have visual content like photos, cartoons, or infographics, you should post them on both Facebook and Pinterest for a one-two punch....

Jeff Domansky's insight:

The latest research reveals how to create the most shareable content, where to post it, and where its value really lies.

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Cold, Hard Content Marketing Stats | Kapost

From kapost.com - September 26, 2014 11:49 PM
Value of Content Marketing
  • Only 32% of marketers say they are effectively executing enough content
  • 82% of prospects say content targeted to their industry is more valuable
  • 44% of B2B content marketers have a documented content strategy
  • Content marketing operations using Kapost found 24% productivity improvement or content marketing resources
  • 72% of marketers think that branded content is more effective than magazine advertisements, 69% say it’s superior to direct mail and PR...
Jeff Domansky's insight:

More than 235 content marketing facts collected and regularly updated by Kapost on this awesome page.

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2014 will be the year of brand journalism

2014 will be the year of brand journalism | Public Relations & Social Marketing Insight | Scoop.it
From www.shiftcomm.com - November 14, 2013 9:17 AM

This is what leads me to conclude that 2014 will be the year of brand journalism....


As content marketers struggle to keep up with the demands of creating content all the time that’s high quality, increasingly they’ll look to professionals who can maintain that pace without breaking a sweat – journalists.


Brands are also realizing that they must capture their audiences’ attention, that they must take responsibility for the creation and maintenance of those audiences. Relying on the traditional media to do so at a time when traditional media is declining is folly at best....

Jeff Domansky's insight:

No surprise as brand journalism momentum grows.

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Sara Ortega's curator insight, December 1, 2013 3:29 PM

As newsrooms continue to cut staff, major journalists are leaving news for corporations like NYT tech columnist David Pogue for Yahoo.

 

So what does this mean for corporations?

 

-You are a media company and a publisher.  If you’re looking to start branded journalism make sure it to do it right.

-Get comfortable with the tools of a publisher.  Use focus groups to text out tools and platforms.

-Consider hiring actual journalists or freelancers to develop great content.  
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3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media - The Buffer Blog

3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media - The Buffer Blog | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - May 27, 2016 1:55 PM

At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels.

To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media.

We examined over 100,000 accounts, which consisted of over 14 million tweets and two million Facebook updates to figure out how brands have been sharing to social media over the past 12 months.

Here’s how it broke down…

Jeff Domansky's insight:

Lots of valuable blogging and content marketing insight from this new study by Buffer.

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Global Content Impact Index CMI - Acrolinx

Global Content Impact Index CMI - Acrolinx | Public Relations & Social Marketing Insight | Scoop.it
From www.acrolinx.com - August 28, 2015 1:48 AM

Although content has proven itself to be a critically important component of successful marketing in today’s online world, all too often companies are sacrificing the quality of their content for quantity. As we’ve seen, most of the 340 companies we reviewed as part of our initial look at global content quality are producing content that doesn’t measure up.


We believe those companies, and the countless others just like them, will be handicapped if they don’t start paying more attention to their content quality....

Jeff Domansky's insight:

Without a focus on quality of content. It's just noise according to this global survey. Highly recommended reading. 9/10

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10 Facts You Need to Know About Social Media in 2015 | Simply Measured

10 Facts You Need to Know About Social Media in 2015 | Simply Measured | Public Relations & Social Marketing Insight | Scoop.it
From simplymeasured.com - June 28, 2015 1:01 AM

Our 2015 State of Social Marketing Report recently dropped. It’s a whopper,  consisting of 47 pages, two surveys, and our own research of seven major social networks that brands commonly use for marketing.


I’m not trying to dissuade you from downloading this gem, but if you want a quick overview, check out this slide deck and get your social knowledge on in less than 2 minutes....

Jeff Domansky's insight:

Really useful summary of the social marketing report in the SlideShare.

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Nedko Aldev's curator insight, June 29, 2015 9:02 AM

add your insight...

913
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8 Shocking Stats That Prove Your Business Needs Content Marketing

8 Shocking Stats That Prove Your Business Needs Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.kairaymedia.com - April 1, 2015 11:53 PM
Over the past few years, content marketing has evolved from being just another trend, to becoming a necessary component of digital marketing.  Businesses of all types and sizes are adopting content marketing tactics to meet their marketing needs, which explains why content marketing has become one of the most competitive online marketing tactics to date.

However, there are still tons of businesses and companies not utilizing content marketing in their digital marketing strategies, and if that includes you, then check out these cold, hard facts from the latest content marketing benchmark reports:
Jeff Domansky's insight:

This content marketing infographic is full of valuable stats to build your case for content marketing. Recommended reading. 9/10

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Jeff Oskin's curator insight, April 2, 2015 7:57 AM

Content marketing can mean the difference between relevance and irrelevant in your chosen market. Check out this great infographics showing the reasons why you should adopt content marketing to help your bottom line.
Мария Риш's curator insight, April 4, 2015 10:26 AM

добавить ваше понимание ...
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Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social

Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social | Public Relations & Social Marketing Insight | Scoop.it
From contently.com - August 21, 2014 11:41 PM

The number of shares an article receives has become ubiquitous in online content; widgets that show shares, tweets, pins, and +1s appear front and center on nearly every post you read (or, in this case, just to the left of this paragraph).


Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success, and our recent research collaboration with BuzzSumo is here to give you some answers....

Jeff Domansky's insight:

Kelsey Libert shares valuable insight into what makes content most shareable.

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The Future of Content Marketing: Trends and Predictions for 2014

The Future of Content Marketing: Trends and Predictions for 2014 | Public Relations & Social Marketing Insight | Scoop.it
From blog.kissmetrics.com - November 14, 2013 8:43 AM

According to a 2012 study by AOL and Nielsen, 27,000,000 pieces of content are shared every day. By now, the mantra of “content is king” has been relentlessly drilled into our collective heads – but more isn’t always necessarily better.


Quality is important – but how do you know if you’re really producing content that’s engaging your audience? Perhaps even more importantly, how are you measuring the results?


If you write and share it – will they come?


Let’s take a look at several new findings made as a result of a joint study between the Content Marketing Institute, MarketingProfs and Brightcove and what they could mean for next year’s content marketing trends...

Jeff Domansky's insight:

This research report highlights important trends and offers invaluable, actionable tips for better content marketing results in 2014. Recommended reading for content marketing, PR and marketing pros. 9/10

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Sandy Pretzlaff's curator insight, November 14, 2013 5:37 PM

Great reminder on content development: "What can this do for me?" (me being the customer's/prospect's perspective).
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