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Have you ever wanted an out of body experience, sans meditation or drugs?
You may find it with the Carolina Reaper Madness chip, Paqui chips' latest deadly creation. It's literally the hottest chip in the world, and only one chip comes in a package – the package being a coffin-shaped box.
The chip gets its kick (and then some more kick, and then some more) from the Carolina Reaper Pepper, the Guinness Book of World Records holder for Hottest Chili Pepper on Earth.
Mashable recently spoke with Jeff Day, Brand Manager for Paqui Chips."We're always looking to push the limits to find fun ways for our fans and consumers to engage with us," Day said. "When we decided that we wanted to make the world's hottest chip, we first said, well, we need to find the world's hottest pepper." ...
The Carolina Reaper is the hottest chip in the world, and only one chip comes in each coffin-shaped package. Consumerism run rampant but hot marketing strategy. Where can I get one?