The sale of the first GoPro camera didn’t begin when the customer walked through the retailer’s door. It didn’t even begin with the huddle of engineers in the tiny innovation department at the factory. The first sale began in the lineup, as the surfers waited to catch a wave.
A marketer’s story typically starts with her idea—with the thing she has to sell. But if you look at any business that has taken off, you will notice that there is a step before the creation of a remarkable product, which lies at the intersection of what the potential customer really wants and what the market doesn’t offer.
Sales and marketing are less about persuasion and more about understanding. The trick is to know who is in your lineup and what they care about.It’s far easier to succeed at making things people want, than it is to make people want things....
It goes without saying that it is the story that sells, perhaps more than the product itself. Can we say that the wrapping matters more than the product? I guess till some time at least, till the product becomes established as the best, the wrapping and packaging does matter. But then, the story as a stratergy is important for educators too. Instead of presenting dry facts, figures and data about your researth paper, and thus making it so dry and drab, write the story of your research so that more people become interested in it! Story-telling continues to be an important factor when it comes to teaching a lesson in a class room, or marketing a product out there in the business world. Ultimately they are both the same, a teacher sells ideas in the classroom, while a marketing specialist sells a product. Both would do well to resort to story telling!
This is a very true statement "Sales and marketing are less about persuasion and more about understanding."
Love the GoPro storyline....