Public Relations & Social Marketing Insight

What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?

If you're looking for a detailed guide to social media photo sizes -- including recommended dimensions, minimum and maximum dimensions, image scale, and more -- then this is it. 

The infographic below from Jamie Spencer of MakeAWebsiteHub.com is a great reference to bookmark or keep close-at-hand the next time you're creating an image for your social media profile. 

I was haunted by the sentiment expressed by a young blogger who said he is sick of people in the social media business holding him down. This video is my response. It’s not fancy, but then … neither am I.

The Archbishop of Canterbury has criticised social media for fermenting disagreements, exacerbating what ought to be face-to-face fallouts into wider digital spats with correspondingly inflated consequences.

Writing on his Lambeth Palace blog, the Most Rev Justin Welby, discussed Twitter rage and avoided seeking to ‘set everyone right on everything’ through the medium of online chat forums.

As I’ve said in one of the previous blog posts, initial traffic to a newly published blog post increases the ranking power of that blog post. For this, you have to find the suitable time to publish your blog posts.

Well, most of you know, it’s by timely social media sharing. You may accomplish this by using Buffer or HootSuite.

In this post, I’ll discuss only on publishing blog posts on the best time where most of your loyal blog readers are active....

Having all the best blogging tools and resources, having a plan to share  your amazing content on social media, having everything in place to put your marketing strategy into action still requires one thing: You must create the content to be shared, loved, and engaged with. The blank page must be conquered.

Coming up with an endless supply of blogging and writing ideas would be great, right? Fortunately there is a solid list of useful strategies, techniques, and questions that can always keep a blogging idea on the tip of your tongue.

I’ve captured as many helpful resources here as I can. Let me know if you have any extras you think could have made the list....

Social media is an extremely valuable tool for promoting your marketing content.

But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.

To address this, we've put together a comprehensive guide to help you understand the differences between the share and follow buttons for six of the biggest social networks (Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest), as well as how to implement them on your website, blog, and other content....

As a blogger, you are limited by three things. First comes creativity. If you don’t have creativity, you’ll never be able to launch a blog and consistently populate it with fresh, relevant content that engages readers. Second comes your writing ability. A creative idea is only successful if you’re able to put it into words and convey your thoughts with compelling language. Third comes your tools. Every blogger needs tools and resources to maximize time, polish posts, and produce share-worthy content.

You Need These 7 Tools

As a blogger, are you missing out on the third part of the success equation? While you may be a creative and skilled writer, you also need access to the right tools. In particular, you need the following tools:

For instance, take a look at how these two elements play out:

B2B – Within the confines of B2B, it appears that videos reign supreme in regards to marketing. Video is easy to watch, and has a way of exploring ideas, reviews, and more. This is telling, especially for those that are working within commercial grade sales. The instructional potential of videos also suit the common transaction of ideas and techniques between businesses.

B2C – As far as consumers are concerned, blog posts seem to be the content that works best here. Consumers consider blog data and reviews that take the format of personal experiences over video or other marketing elements. Essentially, customers prefer authentic and relatable content – testimonials from like-minded people, for example....

Businesses need to create new content at an unprecedented rate. Seventy percent of B2Bs are creating more content than they did just one year ago, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report.

With this growth in demand comes a unique set of problems. How do business owners continually create new, original content? How do they regularly come up with topics that haven’t already been covered a thousand times before? And perhaps most importantly, how do they find the time to create this content while still trying to run their business?

Fortunately, using content creation tools can help significantly. This post will look at some amazing tools to help you continually create unique, relevant content for your audience....

Are you looking for some good social media blogs to read? Look no further!

Our sixth-annual social media blog contest generated over 600 nominations.

A panel of social media experts carefully reviewed the nominees and finalists. Each of the social media blogs was analyzed based on a number of factors, including content quality, post frequency and reader involvement.

With that in mind, here are 10 social media blogs to put at the top of your reading list.

What I’m going to do today is show you a very deliberate formula and list of inclusions that I follow with my posts in order to ensure that I get results.

I’m not saying that it works every time, but I can guarantee that if you start to add these elements to your own blog posts you’ll start to get wins a lot more often.

Sound good?