Public Relations & Social Marketing Insight

The last two years have brought a lot of changes to B2B marketing. But, as per usual, Google is on top of it. They surveyed 3,000 B2B consumers about their research and purchase habits, and how they use digital channels like search, mobile, and video throughout the process. Not surprisingly, 89% of B2B researchers use the internet during the path to purchase. The rest of the findings, however, may be a little unexpected. Check them out....

Social media and technology have changed the way people research and buy products. Unfortunately, B2B suppliers, manufacturers, and organizations have had a hard time adapting to this new and quickly evolving reality.

With that idea in mind, the team behind digital marketing company Acquity Group surveyed 500 U.S.-based procurement officers with annual purchasing budgets of $100,000 and more to understand B2B consumers’ purchasing habits and preferences on the Web.

Here is what the 2014 State of B2B Procurement Study reveals....

Let's face it.Your content marketing efforts don’t mean anything unless your ideal customers engage with your content and take action.  To help you get the most out of your content investments, I’ve compiled some recent statistics on how B2B buyers are using content throughout the sales cycle.Drumroll, please!...