Public Relations & Social Marketing Insight
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Curated by Jeff Domansky
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The mysterious group that’s picking Breitbart apart, one tweet at a time

The mysterious group that’s picking Breitbart apart, one tweet at a time | Public Relations & Social Marketing Insight | Scoop.it
From www.washingtonpost.com - September 25, 2017 11:10 AM

As a result of such “programmatic” buying, advertisers often are in the dark about where their ads end up. Advertisers can opt out of certain sites, of course, but only if they affirmatively place them on a blacklist of sites.

 

So when an ad appears on Breitbart, Sleeping Giants or one of its 109,000 Twitter followers and 35,000 Facebook followers flag the advertiser, often accompanied by an image of the sponsors’ ad next to a Breitbart story.

 

The other day, for example, a Sleeping Giants follower tweeted at Country Inns, informing the hotel chain that it was advertising on “the racist Breitbart site.” Within a day, the company tweeted back: “Thank you for your concern. . . . We have added Breitbart to our blacklist of ads.”

 

This apparently happens a lot. Sleeping Giants’ database lists nearly 2,900 companies that have declared Breitbart off limits since November — an astonishing figure, though one hard to confirm because some ad buys recur. Nevertheless, it’s not an implausible number. During one 24-hour period, advertisers such as the air-conditioning manufacturer Rheem, transport operator Caltrain, Sutter Health Plus and Rose Medical Center of Denver all publicly acknowledged that they had blacklisted Breitbart in response to a Sleeping Giants tweet....

Jeff Domansky's insight:

Sleeping Giants is anonymous, but its approach to killing Breitbart’s advertising has been effective.

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App's 'Commercializer' Turns Any Boring Classified Ad Into a Big-Budget Blockbuster

App's 'Commercializer' Turns Any Boring Classified Ad Into a Big-Budget Blockbuster | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - April 21, 2016 2:41 AM

Big-budget advertising used to be the exclusive province of, well, brands with big budgets. But no more. Now, thanks to classifieds mobile app letgo, anyone can sell any old piece of junk with a commercial that will knock a buyer's socks off.


Letgo and agency Crispin Porter + Bogusky just introduced the "Commercializer." It's an ingenious addition to the second-hand selling app that takes whatever you're trying to offload and seamlessly inserts it—using motion blur, image blending, motion tracking, color correction and rotoscoping technology—into one of four comical, big-budget ad parodies.


You choose a theme—'80s action-movie trailer, home-shopping segment, prescription-drug ad or overwrought perfume spot. Then, the Commercializer scrapes your letgo profile and specific listing to integrate the item you're selling, its description and price into an amusing ad that you can share with friends. ...

Jeff Domansky's insight:

Cool concept!

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Research Finds Native Advertising Can Damage Media Outlets' Reputations

Research Finds Native Advertising Can Damage Media Outlets' Reputations | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - May 18, 2016 1:05 PM

Native Insider: Part of the challenge with "native" is that each organization has a different understanding of what it is. For the purposes of the research, what is your definition of native advertising?

Wu: In our study, we defined native advertising as sponsored content, which features content that is similar and consistent with publishers’ content and is often consumed by readers like non-sponsored content. I agree that there are also other types of native advertising, such as sponsored social media posts or sponsored hyperlinks. We focused on sponsored content because it is widely adopted by many news organizations, including very reputable ones like The New York Times. 

Native Insider: Your research found that when content was identified as native advertising, readers expressed a lower opinion of the media outlet it was published in. However, the reputation of the company being promoted was not affected. Can you elaborate on this finding?

Wu: I think this was one of the most interesting findings in our study. We originally expected that both companies and media outlets would be negatively influenced. However, the media outlet was the only source that was affected. On one hand, this indicates that readers are not surprised by the sponsored content from a company, since similar covert marketing techniques have been utilized before, such as video news releases....

Jeff Domansky's insight:

Fascinating research study shows media host's reputation suffers but not the advertiser doing native advertising. Also, the conversation looks at the FTC and its out of date guidelines.

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Pierre Placide's curator insight, May 18, 2016 1:20 PM
What motivates you to succeed?

So what is your motivation for joining the My Advertising Pays network? Are you looking for time freedom, financial freedom, an executive lifestyle? Whatever your motivation is the goals you have can be achieved with My Advertising Pays. Simply stick to a simple daily routine to maximize your active number of credit packs. Read more...
Patrick Frison Roche's curator insight, May 19, 2016 3:50 AM
What? Readers can actually differentiate advertising from editorial? And they resent media who entertain the confusion? Quelle surprise!
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