Public Relations & Social Marketing Insight

I only really started caring about marketing (and the intersection of advertising, technology, and media) a couple years ago when I started at Contently as an intern. It’s been a never-ending crash course ever since.

Digital marketing changes rapidly, and it’s only getting more complex. As soon as you think you understand the space, you realize a minute later that you’re not even close.

This year in particular, with its many shocking pieces of news and trends, has upended many assumptions I’ve held about marketing.

Here are four of the most important trends that have changed the way I think about my job....

Gisele Bündchen kicks butt in a new ad breaking today for Under Armour's "I Will What I Want" campaign by Droga5.

The supermodel and wife of NFL quarterback Tom Brady (a fellow UA athletic endorser) also shows off her kung fu and yoga abilities at iwillwhatiwant.com/gisele, which will stream real-time comments from social media.

Leanne Fremar, executive creative director for UA's women's brand, gave Adweek a sneak preview of the 60-second film, which rolls out Thursday on YouTube. Look for the raw, real video to go viral—much like the previous one with Misty Copeland, which has been watched nearly 6 million times.