Public Relations & Social Marketing Insight

YouTube—the cause of … and solution to … all of content creators’ problems. If Homer Simpson would permit us to repurpose his infamous toast, it evokes a familiar sentiment with YouTubers when they think about the mother ship.

There’s no doubt that YouTube’s platform provided an essential foundation to launching the creative revolution we’re currently experiencing. And it is undeniable that through initiatives like its YouTube Spaces program, it has sought to democratize the production resources that large studios and agencies have leveraged to achieve their creative vision since the advent of television.

However, despite all of its incredible contributions to digital content creators, its history will at least in part be defined by its substantial failures. Many of these can be traced back to Google’s obsession with driving all of its properties back to the AdWords platform....

Are you making enough video? The Technorati Media's 2013 Digital Influence report has highlighted yet another gap between consumers' behavior online and what brands are doing.

Many people see YouTube stars as the real rock stars of today, but only a select few of them have figured out how to get paid like a guitar god.

YouTube is trying to change that, and this week ran its own school of rock for almost famous video creators.

The recently opened YouTube Space in Toronto wrapped up its first set of workshops designed to help YouTubers grow their channels into a successful livelihood.

The workshops were part of the lead-up to Saturday night's YouTube FanFest, where the site's biggest stars like Toronto's Lilly Singh, a.k.a. Superwoman, will perform and meet their fans....

No matter what you're selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it's difficult to come up with just the right message, tone, and approach to make video marketing pay off for you.

Every business is different, and finding your niche, and your audience, might take some time. But the great thing about starting under the radar, though, is that you can test and tweak and fine-tune at first before making a bigger splash. When that time comes, you'll have all the information and experience behind you to help inform your decisions. Here are five tips to get started....

How to develop a plan for posting to YouTube that fits your business strategy.... A YouTube channel can put your business in front of today's largest online viewing audience. Some 800 million people worldwide visit YouTube every month, many of them to research and discover products and services before investing in them. If your company can reach even a fraction of that audience with your own branded YouTube video channel, the time and effort to create one can pay off, says Michael Miller, author of YouTube for Business: Online Video Marketing For Any Business (Que Publishing, 2nd edition, 2011). "YouTube is an incredibly effective tool for attracting new customers and even more effective for serving existing customers." Here are 10 key questions to ask when creating your company's YouTube channel...

Your YouTube rankings determine how many people find your videos, and provide steady page clicks.

Learn 7 tricks that will improve your YouTube rankings, and step up your online presence....