Public Relations & Social Marketing Insight

I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.

Mail forwarding is an important step in any moving process, as it ensures you don't lose any valuable information that's sent to you. And the same can be said for your website: If you're moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place. In the world of tech, this is called a 301 redirect.

A 301 redirect is key to maintaining a website's domain authority and search rankings when the site's URL is changed for any reason. It easily sends visitors and search engines to a different URL than the one they originally requested -- without having to actually type in a different URL....

There are only six things that you want a business website to do:

1. get found

2. natural search

3. answer questions

4. bring in enquiries

5. get prospects to reveal their identity

6. showcase expertise.

What this means is that an effective website should be shortcutting the amount of time it takes to get a new customer. Three tests to do now.

So how can you tell if your current website is performing? Here are 3 tests you can run which are free and will take you around five minutes to do...

Social media is an extremely valuable tool for promoting your marketing content.

But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.

To address this, we've put together a comprehensive guide to help you understand the differences between the share and follow buttons for six of the biggest social networks (Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest), as well as how to implement them on your website, blog, and other content....