Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else

Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - March 8, 2014 3:33 AM

Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.


This year's roster of finalists, being announced today, includes nominees in categories ranging from "Best Brand on Vine" to the delightfully meta "Best Use of Social Media by One Brand Responding to Another Brand."


"New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "We'll be celebrating their creations on every form of social media."


Check out the full list of finalists below....

Jeff Domansky's insight:

Lots of social marketing and content marketing inspiration from these finalists in the Shorty Awards.

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aanve's curator insight, March 8, 2014 10:02 PM

www.aanve.com

 
Ludovic Ronchaud's curator insight, March 9, 2014 2:11 PM

Des sources d'inspiration pour mettre en place des stratégies marketing/communication sur les réseaux sociaux.
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Seven tips to help create awesome Vines | Econsultancy

Seven tips to help create awesome Vines | Econsultancy | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - May 15, 2013 2:48 AM

Data from Unruly shows that five Vine clips are shared every second on Twitter and branded Vines are four times more likely to be shared than branded online videos. It’s also interesting to note that weekends are the most popular time to share Vines and in most cases they are more popular than all the previous weekdays combined.

 

We’ve previously looked at fashion brands and football teams that have begun using Vine, as well as highlighting both good and bad uses of the platform. As with any new technology it’s good to keep experimenting and work out how it can benefit your brand, but there are a few guiding principles that it’s worth considering....

Jeff Domansky's insight:

Interesting research that shows the accelerating use and success of Vine in social marketing. Not to mention some best practices worth following.

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MTD's curator insight, May 15, 2013 5:21 AM

Do you use Vine? If you do, here's some neat insight on making them (a) useful, (b) acted on and (c) not irritating. 
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Instagram Video May Be Strangling Vine Now, But This Fight Is Far From Over

Instagram Video May Be Strangling Vine Now, But This Fight Is Far From Over | Public Relations & Social Marketing Insight | Scoop.it
From readwrite.com - June 29, 2013 10:57 AM

Vine's microvideos have rapidly waned in popularity following the debut of Instagram's competing service. But don't count it out yet. The competition continues...


The Twitter-owned microvideo service Vine has had better days. Earlier, Marketing Land revealed that user sharing of six-second Vine videos plummeted after Instagram debuted a competing service last week. But Vine isn't Internet roadkill quite yet. Marketing Land conjured data from Twitter-metric firm Topsy, comparing how many times people shared instagram.com links on Twitter against the frequency of vine.co links.


Its most stunning revelation: Sharing of Vine videos dropped by almost 40% on June 20, the day Instagram launched its video service. So far, there's no turnaround in sight....

Jeff Domansky's insight:

Each of the new video services have advantages and slightly different features. Smart marketers might try to use both as they have different audiences and demographics.

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Katie Wight's curator insight, July 8, 2013 6:03 PM

Do you use Instagram or Vine for video?
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