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A search on Google will now display relevant tweets from Twitter in addition to its other results, a move aimed at adding a real-time element to Google.
For businesses, though, it’s an opportunity to get content to show up organically in the search results, which can increase traffic from people who are SEARCHING for a solution to a problem your business solves.
Pretty cool, right?
There are a few simple things you can do to optimize your tweets and increase your chances of showing up in search (not to mention Twitter search) and have Twitter and Google working for you.
Branded Twitter accounts can now have a direct way of reaching users thanks to the latest rollout that encourages a dialogue between the brand and user.
Twitter has launched a new ad product to entice users to directly engage with branded accounts. The feature is called Conversational Ads and combines the platform’s polls feature with custom hashtags.
Conversational ads can ask an either/or question to users, which allows them to respond with one click. The connection between parties is a custom hashtag....
Over time, I have learned through careful, and not so careful, trial & error how to be relevant to my particular audience, and I am achieving better results because of it.
Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things. With all these benefits, I have wondered, why do some of my fellow marketing and sales professionals still struggle to gain traction on such a promising channel?
Based on my first-hand observations, marketers and sales-people don’t treat their personal brand enough like a real brand. Here are four common mistakes they make when using Twitter and how to correct them:
Twitter lists are possibly one of the most underrated tools of Twitter, from organising who you follow to finding out what your competitors are posting, it is essential.
Amongst the hundreds of tweets you potentially view per day, it’s easy to scroll past tweets that interest you, or that are important. Twitter lists make missing important tweets a thing of the past. You can create your own, subscribe or be added to peoples lists. Lists allow you organise your followers (or even people you don’t follow) into categories which stream tweets from all of the people in the list in one place.
Twitter lists can either be public or private. Public lists are visible to anyone browsing your profile and people may be notified by Twitter as you add them to a public list. Private lists for example, are a perfect way to gather all of your competitors twitter feeds in one place keeping you aware of their deals, products, ideas etc without the need to follow them directly....
4 Twitter Searches for Potential Clients
Use these searches in the Advanced Search section of Twitter search to find people who are looking for your product or service.
Simply replace [keyword] with your main product or service name.
Can anyone recommend [keyword]
Any recommendations [keyword]
In the market for [keyword]
Best deal on [keyword]...
Do you have a tweet pinned at the top of your Twitter profile?
Do you know what that means?
Twitter lets you “Pin” a Tweet that stays at the top of your stream.
Then when people visit your profile they see that tweet first.It’s pretty useful!...
I realized very quickly that having a barren wasteland of Twitter followers wasn’t going to help me look knowledgeable or trustworthy to any of the websites I wanted to write for. So I set out to find ways to grow both my Twitter account (@nicoleckohler) and WebpageFX’s (@webpagefx).
Nine months later, I’ve added hundreds of new followers to both accounts.These are the three most fruitful, data-backed Twitter strategies I came up with to get more followers, compose better tweets, and ramp up engagement....
Would you want to follow your own Twitter account? If you were someone else – a random Internet user for example – and you came across your Twitter account, would that account be follow-worthy? Would you want to keep up with what this account tweets and perhaps even retweet or *gasp* direct message the person behind the account? These Twitter tips are designed to help you become that useful and fun account that others want to keep track of.
These simple Twitter tips are great for all levels of Twitter users. Whether you’re a seasoned pro or a relatively new user, follow these tips and hopefully you’ll start seeing more people follow you and engage with you. That’s the whole idea behind Twitter after all, right? Aside from making money as a publicly-traded company, that is....
It’s Twitter contest time! We have the must-see ideas and examples to get you inspired. Once you’ve checked out Twitter’s contest guidelines, and you’re ready to get creative, here’s seven Twitter contest ideas and examples to help you plan an excellent contest of your own.
Are you looking for creative ways to improve your Twitter updates?
Do you want to spark better conversations with your followers?
Coming up with interesting content ideas for tweets can be challenging for social media marketers.
In this article I share 14 ways you can achieve more engagement with your Twitter audience....
Do you LOVE social media but you're bored with your Twitter feed? No problem. Here are 125 of the best people to follow on Twitter for social media geeks.
To show them all how much I appreciate them, I listed 125 of my favorite people to follow on Twitter.
These are the people who taught me how to market on Twitter.And I hope you enjoy following them as much as I enjoyed making this list!...
I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. The talk went over really well and I’ve had lots of nice comments about it so I decided to share some of my ideas with you.
This slide presentation contains a summary of some of my main points in the talk. It’s short and sassy and I think you’ll have some fun with it. There are just so many creative ways to use Twitter and most businesses overlook the amazing value there. Let me know what you think. Enjoy my slides!...
I will probably get beaten real hard for this headline, but at least it should effectively steal your attention (…you will thank me for this very soon)
Nobody is actually wrong.
I’ve reached out to pro bloggers and online marketers with one simple question: What is your #1 tactic for getting traffic from Twitter?
And every piece of advice I got was different, but completely legitimate.
However if you decide to follow it – you are very likely to fail.
That’s because of the gap between “what the blogger meant to say”and “what you thought he meant”.
So in this article I’m not just thoughtlessly copy/pasting the text that I’ve got from pro bloggers, but I’m actually going to explain the context that stands behind each answer....
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Twitter wants to make it easier to find new internet friends. A new ‘Connect’ tab on Android and iOS will link you to people and accounts it thinks you’ll enjoy following.
Although Twitter already has a ‘Who to follow’ section with a few suggestions, the idea is that Connect can give people an all-in-one hub for finding new and interesting accounts.
To come up with the suggestions, Twitter mixes in data such as who you currently follow, tweets you like, popular accounts in your local area, current trends, and more. When you open up the Connect tab, Twitter will show you why it’s making those suggestions, and it says suggestions will get better over time.
Though Twitter previously allowed you to view contacts from your address book, these are now available along with other suggestions through Connect. As before, Twitter will alert you when someone in your address book makes an account for the first time, too....
Do you participate in Twitter chats?
Want to find the best chats for social media marketing?
Participating in Twitter chats is an excellent way to network without traveling, grow your following and display your authority.
In this article you’ll discover 25 Twitter chats for marketers.
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups.
That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.
Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.
At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list.
Don’t beat yourself up. Twitter is massively under-utilized — and under-understood (is that a word?).
For example, did you know you can upload videos, access analytics AND perform Twitter profile searches??
Yep, there’s SO MUCH you can do to leverage the power of Twitter for your business.
So where do you begin?
Right here! Below are 9 Twitter tricks that you’ve probably never heard of. Start using them asap!
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eLearners
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In an age where millions of people document their lives online, it begs the question: what are the psychological reasons behind Twitter? Read more about the psychology of social media here.
Something cool happened when I was tweeting with my buddy Thomas Marzano.
Marzano added me to a list called “IFTTT Engaging Followers“.
But that’s not the cool part.
The cool part is I was added to the list automatically.
Marzano told me he created an “IFTTT recipe” that automatically adds users to the list when they mention Marzano on Twitter.
And he told me it’s super easy to do. So I did it and wrote this blog post on how!...
Do you struggle to get Twitter followers who actually produce results for you in your business?
Social media isn’t a popularity contest – it’s a tool to connect us with the people and things that matter most in our lives. When it comes to Twitter, it’s possible to have 50,000 meaningless followers that do nothing for your business while another person may have 1000 followers that are highly active and engaged.
Which would you rather have? I know I would always choose the 1000 highly engaged followers over 50,000 followers that never end up doing anything to forward my objective for being on Twitter in the first place.
Twitter works on three basic things- understanding how it actually works, listening to your target audience and Tweeting right content at right time. The first two are individual choices and skills, but the third one is tricky because it also includes what to Tweet? This can be enhanced by various measures. Here I have tried to consolidate a list of ideas you can use for your Twitter posts....
Some analysts and investors have criticized Twitter for not doing enough to tweak its product and reignite user growth. The company sought to address that on Wednesday by promising to accelerate its pace of product innovation.
During Twitter's first-ever Analyst Day event, the Twitter team promised to launch new messaging, video creation and content curation features, among other services, in the coming months to make the social network more engaging to new and existing users....
Here is a simple and quick technique that has allowed me to triple my Twitter followers over the past few months. Maybe worth checking out!
I’m going to teach you how to spend about 10 minutes per week setting up a series of tweets that allowed me to triple my followers.
I have only just started and with 200 followers, it had nothing to do with user experience or growth.Check out the stats below from Twitter Counter. The blue line is my followers increasing and then red bars are the number of times I tweet per day....
Odds are, you've never met Dennis Hegstad. But you listen to him all the time.
Black Zara faux leather pants, black Vans, black Ray Ban sunglasses. The oppressive October sun beats down as Hegstad sips from a bottle of kombucha outside a coffee shop.Tilting his head to avoid the glare, wispy long blond locks fall into his eyes as he scrolls through his porcelain iPhone.
Cycling through multiple personas on more than a dozen Twitter profiles, his thumbs are set on rapid-fire: favorite, follow, post, respond, retweet, repeat. Finally, Hegstad looks up, the 25-year-old’s cobalt eyes trained directly on me.
“Sorry, I’m…”
Excuse his wandering attention: He’s not just tweeting for fun; he’s tweeting for big money--and he’s winning....
Have you implemented Twitter Cards on your site yet? If you haven’t, you really need to read this article!
Implementing Twitter cards is now essential.
You’ll have heard a lot about search engine optimization, where you optimize your content for Google. Social media optimization is the optimization of your content for social media platforms, and it’s becoming increasingly important.
What you do is provide additional information to social media platforms to tell them about your content. For example, you might want to tell them you have a good image and give them the dimensions so they can use this image on any posts that are shared....
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If you use Twitter as a primary social media channel, these are valuable tips to benefit from search engine optimization on Google.