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Keyword intent represents the user’s purpose for the search. It’s what the user is likely to do when searching for a particular phrase. Or, to be more precise, it’s what we think the user is likely to do, since we cannot always be sure. Intent is undoubtedly the most important concept when it comes to keyword research. It helps you meet the users’ needs better and match your content and landing pages to their intentions. Analyzing keywords by intent is thus your first step when diagnosing conversion issues when it comes to search referrals....
Not to sound like a sleazy used-car salesman or an obnoxious motivational speaker, but there’s definitely a recipe for crushing it with your keywords. During the years, I’ve experimented with nearly everything under the sun and have come up with a surefire formula for dominating the SEO game by targeting the right keyword and tailoring your campaign to reach your audience. Here’s how to do it step by step....
SEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it.
Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google? I’ve been investigating this topic for quite a long time and here's what I’ve learned so far
If you are struggling to build links, if you don’t know right from wrong, this post will serve as your guide moving forward.
So, what’s next? Will you build links like the pros, eventually pushing your rankings to the top? With the following 13 SEO tools, you will get the help you need to build links, boost your rankings, and reap the rewards.
Here are the tools!
There are literally hundreds of social networks to choose from. We all know the big players: Twitter, Facebook, LinkedIn, Pinterest, Instagram, Google+, Snapchat... oh, well, that list can go on for awhile, too. How can anyone actively engage in all of the social networks, even just sticking to the main players? The truth is, you can't.
Every business has to determine which social networks are most valuable to them. Where is your target audience engaging? Which network is most friendly to your type of business? Which offers you the best reach? Not all social networks are equal, and a network that does great for one business might be a bust for another.
I usually tell businesses that are just starting out in social media to choose one network at a time. Build that up sufficiently before jumping into another network. By focusing on one network initially, your efforts will be far more effective (we only have so many hours in the day!) and you'll more quickly be able to determine if your efforts there are producing fruit....
Want a neat visual representation of what matters in SEO these days? You got it! Here's Search Engine Land's recently updated 'periodic table' graphic.
What you should spend most your time on when working on your web marketing strategy based on average return on investment (ROI). Hint: It's NOT Social Media...
So how do you decide which web marketing strategy to work on to attain the most fruitful retail website possible? The sexy new trend is social media marketing, so that means you should do that, right?
WRONG!
In this eMarketer article (and the graph above), the complicated decision of “what do I do?” is made easy and backed by real data.It’s crystal clear. You need to work on getting traffic to your website through the search engines. Google, Yahoo, and Bing are the #1 referral traffic source for retail websites (35%). Social media ranks fifth out of six (2.4%)! You definitely want a piece of that pie. Here’s how…
The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs. These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs....
Say you have a business that relies on a local customer base, you want to rank high in search engines for local users, right? SEO is going to be integral to making that happen and, by implementing the following steps, you will be well on your way to being more visible to your local customers. Local SEO isn’t about gaming the system; it’s more about convincing a robot (a search engine) that your site is the most relevant for users in a certain location who may want your products or services. Local SEO is a series of signposts that allow the robots to understand where you are in the world and what you're providing. It allows them to better rank your site according to the search terms the user enters. In designing your site, you will still want to follow general SEO practices, for example, conducting keyword research into the most relevant search terms. On a technical level, your site will still need to meet best practices for crawls. But, to target a local audience, you will need to go even further....
Do one SEO tactic incorrectly, or too frequently, and you could be facing Google punishments that remove your website from their search results. This is not a gamble that most businesses can afford, as most consumers initially find a business online. In fact, Inc.com ran a survey and found that 7 out of 10 consumers said they are more likely to use a local business if they have a social media presence and another 78% said ratings and reviews are important when deciding what to buy. Google has made some significant changes in the last couple of years when it comes to ranking your website in search results. Google Panda and Google Penguin are the two major updates you may have heard about, and many more are coming. Here are some of the major abuse tactics that were employed by SEO’s and some workarounds that you should be implementing in their place....
In 2012, I was privileged to handle SEO for some of the biggest Norwegian e-commerce sites. This is the story about how I doubled (and even tripled) revenue for them by following a simple, easy, yet unconventional approach that anyone — even you — can implement starting today. At the heart of this accomplishment lie two things which are related to one another: 1. A focus on uncovering user intent, and then filling that need 2. The ability (and budget) to do all that’s necessary. This may sound easy, but when you consult with a business that is stratified and compartmentalized into watertight departments and divisions, this presents many challenges....
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Here’s why I mentioned it. The principle I pointed out––social proof––is important to Google.
Google wants only the most naturally popular sites to show up in the SERPs. And that’s why it is extremely necessary to have brand mentions.
If people are talking about your brand, Google will see those mentions as implied links and enhance your SEO.
But enough about why brand mentions matter. Let’s talk about how.
In SEO’s never-ending evolution, algorithms are continually assessing different elements to determine where brands rank. I remember the time, “back in the day,” when you could often get ahead with only rudimentary SEO tactics like keywords stuffing, e-zine posting, and even article spinning. Oh, but how things have changed. Search engines have never been more sophisticated, and Google is relentless in its pursuits of providing users with the best experience possible. One element of SEO in particular that’s garnered a lot of attention recently is brand signals....
You can get started by reading my step-by-step guide to SEO. Along with this, you can review my guides to off-page SEO and content marketing. From there, it’s time to implement a few key tools that can help boost your marketing strategy over the final four months of the year. In this post, I’m going to share 10 free SEO and marketing tools that you need to consider, before the end of 2016. Not only will these put you on a better path for the rest of the year, but they’ll position you for success once the new year begins. Now, it’s time to get down to business. Here are the 10 tools that I want you to focus on....
The relationship between social media and SEO has been a matter of dispute for a long time. Search engines claim that they do not consider social signals a ranking factor. However, an overlap of social media and SEO is evident; by using it in the right way, you may reap a lot of benefits.
Let’s take a look at several ways your social media strategy may affect your overall organic visibility and enhance your website rankings....
After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in the top two positions by 399 percent, and in the third through fifth positions by 97 percent.
The opportunity to boost local rankings and visibility by focusing local SEO tactics on Google+ continues to prove itself out as a winning strategy that can pay big dividends, according to a new aggregate case study from SIM Partners (disclosure: I work for SIM Partners), "How Your Competition is Beating You With Google+ Local Optimization".
Keep in mind just how local consumers' use of Google has become; according to a report from MDG Advertising: - 59 percent of consumers use Google every month to find a reputable, local business. - 50 percent of all mobile searches are conducted in hopes of finding local results, and - 61 percent of those searches result in a purchase....
Companies rely on PR firms for a variety of services and consulting ranging from strategy and message development to media relations and social media outreach to monitoring and reporting. Product launches, press conferences, event management and promotion, reputation and crisis management, media training, investor relations and of course content creation are all services provided by different PR agencies.
Press releases are most often at the top of the list of public relations content along with reports, white papers, newsletters, case studies, corporate website pages, newsrooms, blog posts, short form social media content and media from images to audio to video. To suggest that overly optimized press releases and other content will bring down the PR industry is simply a sensational headline.
It’s true, there are a lot of changes happening in the PR world right now and one area in particular that’s worth exploring risks and rewards involves the shift to native ads or as Google calls it, “commerce journalism”. I talked with Cara Posey about this recently and will likely post more about it here. But back to this business of optimized press releases killing PR agencies. Really?...
Understanding the complexity of how your social media efforts affect search ranking is vital for you to know how to use social networking to your advantage.... It’s time marketers and brand owners realize the immense impact social media has on their search ranking. The way marketers and content creators use social media and social networking has always been focused on building a huge following, but it goes much deeper than that. Today search engines incorporate influence into their search result rankings, and social media has an ever increasing part in that. If you want to make sure your search ranking is as good as it can be, this is going to help you. I could probably go on all day long about exactly how social media affects your search ranking, and what you need to understand and think about when you start promoting and marketing your services, content or website. But I am not going to bore you to death with all the technicalities that go into it all. This is more about how you can improve your search ranking with a few adjustments and a little bit of understanding of how it all works....
Your digital footprint is huge. Okay, well, truthfully, I don’t know what size it is. But here’s what I do know: your digital footprint has a huge effect on your online marketing. But seriously ladies and gentlemen, we have one humdinger of a topic, which in my biased opinion, has yet to inspire a truly helpful online article. So, here and now, I set out to offer you the ultimate list of easy and effective ways to enlarge your digital footprint, increase your findability factor (otherwise known as search results), and drive traffic to your website. We begin with the easy ones. The following four ideas—and the ideas within the ideas—are absolute musts....
There is a lot of talk these days about social signals affecting Google Search Results, and many SEOs are feeling the effects for their clients, who are disconnected from the social world. The complexity of marketing your business on Google is rising as search success becomes increasingly intertwined with your social media presence and how you interact with your customers. Your website content and external links are no longer enough to gain Google’s trust. Publishing fresh content on your site means nothing if no one is reading it — and it means even less if no one is sharing it to their social networks. As a business, your primary marketing goal is always to generate leads. Leads are certainly generated from dominating search results — but what if I told you that a solid content marketing strategy could get you leads, even if it didn’t result in #1 rankings right away?...
How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions? ROI of social media ROI means return on investment and when we talk about the ROI of social media we’re looking at metrics to evaluate your increased sales as a function of expenses to drive those sales. But, that’s really hard to do since there really isn’t a direct link between social media and sales. In the infographic below, see some of the surrogates for return firms use to evaluate their social media marketing campaigns....
Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content (forms and stories), and points of distribution (devices, sites, context).... ...So what are the keys to effective content marketing? It turns out there are three – the "who," "what," and "where."...
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![315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/ylAg5Y_5BOeZeqt-I5uaqTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Ann Smarty writes analyzing keywords by intent should be your first step when diagnosing conversion issues. Match your content to their search intentions using these strategies.