Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Actionable Guide to Reddit Marketing for Your Business

The Actionable Guide to Reddit Marketing for Your Business | Public Relations & Social Marketing Insight | Scoop.it

Reddit is a website built upon hundreds of different groups, also known as subreddits. Each subreddit has its own rules, and depending on the rules, you can either start a new thread with a link and/or a text post (links can be added inside the text). The only identifiable information to others is your username (which doesn’t even have to be your name).

Aside from your username the only other relevant element of your profile is the amount of “karma” that you have. Karma reflects the quality of the content you have provided: the upvotes or downvotes that you get for your comments and posts compromise your “karma” count. More Reddit “karma” only means that you are a trusted source and a healthy Reddit user (and not another brand spamming Reddit). There is no added benefit to your posts as someone with more “karma” versus someone with less....

Jeff Domansky's insight:

Ins and outs of Reddit for business. Tread carefully.

Marco Favero's curator insight, December 24, 2015 4:42 AM

aggiungere la vostra comprensione ...

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How a Tiny Startup Used Reddit to Build an Army of 1,400 Ambassadors (and How You Can Too) - Zapier

How a Tiny Startup Used Reddit to Build an Army of 1,400 Ambassadors (and How You Can Too) - Zapier | Public Relations & Social Marketing Insight | Scoop.it

Pushbullet started as simple app for taking advantage of the rich notification functionality that came out on Android in late 2012. The company’s founder, Ryan Oldenburg, realized that his notification tray could be much more useful if notifications could actually come with some text or imagery. It would allow you to get to needed information faster.


The Google Play Store shows it’s an app with over 500,000 installs so far and more than 40,000 people have given it ratings, with an average score of 4.6 stars out of 5. It’s also on iOS, if you’re an Apple user. There’s another statistic that’s neither present in the Play Store or App Store, however, but it’s been equally important for the company: 1,420


1,420 is the number of Pushbullet users who have joined its subreddit,/r/Pushbullet.


“Every app tends to attract ambassadors and I think the people on our subreddit are ambassadors,” Oldenburg told us....

Jeff Domansky's insight:

A smart social marketing strategy pays off on Reddit for startup Pushbullet. And you can replicate it.

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Well explained, solid advice: How To Reddit

Well explained, solid advice: How To Reddit | Public Relations & Social Marketing Insight | Scoop.it

I originally wrote this material as a guide for the Appszoom content team to get started with reddit.


I’m already a redditor in my spare time (read: all the time), so it’s blindingly obvious to me that there’s huge potential to meaningfully connect with tons of people, really quickly. This is exactly what any decent business wants to do, too. A match made in heaven.


Only, reddit hates marketing.


Examples of marketing fails on reddit abound (see more: r/hailcorporate, plus this in-depth opinion article). If reddit decides your brand is full o’ Scheiße, it can be a huge stain on your reputation....

Jeff Domansky's insight:

Janet Torkington shares a practical guide for any marketer considering driving the beast!

Austin Musgrove's curator insight, November 22, 2014 11:59 PM

I personally love Reddit and found this article very interesting.  Since deactivating my facebook months ago, I've spent an increased amount of time on Reddit and one thing that I've noticed is the lack of brand presence.  Although, I see a few brands from time to time but rarely do I see them sharing or posting content .  Overall, I believe this article is a great article for brands wanting or considering the use of Reddit for marketing purposes.