Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: - Tools to Improve Your Blog - Instagram Marketing Tools - CRM Tools for Leads and Sales... Via janlgordon
Jeff Domansky's insight:
Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips. 
Scoop.it!
![Pinterest and TV Go Hand-in-Hand [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/zVT15sOZItW9agst1e5yQzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Here’s an interesting stat – according to a Pinterest survey of 2,500 Pinners (conducted in May this year), 45% of users are active on the app while watching TV.
Jeff Domansky's insight:
Pinterest is the perfect multiscreen device – kind of like driving along the highway and seeing a billboard.
Scoop.it!
Pinterest is one of the most visited sites on the Internet. In fact, there’s evidence to suggest that the platform has over 100 million active users.
In this article, we’re going to take a look at how you can take full advantage of the advertising capabilities provided by Pinterest....
Jeff Domansky's insight:
Pinterest still presents opportunities for marketers and advertisers according to Neil Patel.
Scoop.it!
Pinterest is a great place for non-profits to engage, build an audience and gain a following. Even if you think your NPO isn’t suited for a visual platform such as Pinterest, I encourage you to keep an open mind, read this article and reconsider adding Pinterest to your NPOs social media strategy. Did you know that Pinterest has 70 millions active users and is wildly popular among American women? (Does you NPO target females, moms maybe?) Keep reading!
Jeff Domansky's insight:
Check this article for some useful Pinterest tips for nonprofits and small business.
Scoop.it!
Facebook monetizes the past. Twitter the present. Pinterest, by organizing your wishes and dreams, can identify what you might do or buy in the future. That's a model worth $5 billion for the social network with almighty Google in its sights. The soft-spoken Pinterest CEO was attending Cannes for the first time. Silbermann, 32, had just checked into his hotel and was planning to have a quick drink with his team before turning in to prep for his keynote speech the following morning. A few weeks earlier his social media service, especially popular with women and hobbyists, began experimenting with selling ads to show to its 70 million users. With more demand than it could satisfy, Pinterest had limited its test to a mere dozen sponsors, wringing commitments of more than $1 million from each....
Jeff Domansky's insight:
Pinterest's advertising machine is just beginning to hit its stride.
Scoop.it!
A Sephora executive at the Mcommerce Summit: State of Mobile Commerce 2014 last week said that Pinterest’s lucrative sales leads was one of several factors in rolling out its own shoppable user-generated mobile platform earlier this year. During the “Evolution of Digital Marketing and Commerce with Inspiring and Educational Content” session, the Sephora executive pinpointed loyalty and content as two of the biggest priorities underpinning its current mobile strategy. Most recently, the Louis Vuitton Moet Hennessy-owned brand rolled out a mobile and Web feature called Beauty Board that was largely fueled by the rise in mobile photo-sharing and shopping on platforms including Pinterest and Instagram. “Everybody knows how successful Pinterest has been — Sephora’s Pinterest shoppers are actually 15 percent more valuable than our Facebook leads,” said Johnna Marcus, director of digital business development at Sephora, San Francisco....
Jeff Domansky's insight:
Pinterest packs a punch in social marketing.
Scoop.it!
Pinterest strategy: Here's how to build a successful Pinterest presence based on your business goals. Does your business have a clear Pinterest strategy? Have you been struggling to figure out how Pinterest could help market your business? Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies. In this article, I’ll show you three ways to build a successful Pinterest presence for your business....
Jeff Domansky's insight:
Three useful Pinterest strategies you can easily put into action for better content marketing results.
Scoop.it!
...I recently posted an informal Facebook poll asking the question: Pinterest or Instagram? Like all thing internet, the results were surprisingly contentious.And guess what? No one on my Facebook profile preferred Instagram! That’s right. Not a single person opted for Instagram over Pinterest. Much has been said about Pinterest’s popularity among women, so if your business or target market is oriented toward women, Pinterest should interest you (get it?).This post will explain how Pinterest can:- Benefit your business- Be used for marketing and provide some- Pinterest pro tips...
Jeff Domansky's insight:
This post provides you with tricks and tips about how to use Pinterest for marketing.
Jim McMillen's curator insight,
August 6, 2013 11:10 AM
You can visit the Kree Kreative #Pinterest Page here .... http://pinterest.com/kreekreative/
Scoop.it!
As consumers pin and repin by the hundreds of millions, many marketers are struggling to maximize their brands’ Pinterest potential. Check out this handy Pinterest advertising guide and start pinning your way to success. Infographic Highlights: # 79% of the Pinterest users are female # Moms are 61% more likely to use Pinterest than any other demographic # Including the price on a pin generates an average of 36% more likes...
Jeff Domansky's insight:
Valuable social marketing insight...
Katie Wight's curator insight,
July 8, 2013 6:03 PM
This is interesting because I've noticed more companies using Pinterest as a way to advertise new products.
Scoop.it!
With 25 million members and growing, Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined. It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase. However, is the network a viable tool to promote content in the B2B realm? Sure, but it’s a bit harder. Your company can stand out on the visually-driven network where pins of products with prices reign supreme, but it requires some ingenuity and effort. We’ve curated some of the brightest ideas on how you can develop a Pinterest for business presence to be reckoned with....
Jeff Domansky's insight:
Recommended reading. Smart tips to get you started right on Pinterest...
Scoop.it!
According to Mediabistro, users are spending more time on Pinterest than Twitter, Google+ and LinkedIn combined. Pinterest is big and growing. Recent stats show this image and video based social networking site has just reached 48.7 million users. If your target market is hanging out on Pinterest, you cannot afford not to have a presence there.
How Pinterest Works Pinterest is a visual bookmarking site where you can “pin” videos and images to share with others on online pinboards. The site is similar to other social bookmarking sites, but only allows you to share videos and images. People can follow you and re-pin the content you share. You can also re-pin, comment or like content pinned by other users. Visuals generate more engagement on social media. Given the visual nature of the social network, you can use it to drive traffic to your website, generate leads and maximize sales.
If you have not been taking Pinterest seriously, it’s time to take action. Pinterest is a perfect complement of other inbound traffic generation techniques such as SEO, email marketing and blogging. Here are some of the benefits of using Pinterest...
Jeff Domansky's insight:
Pinterest can be a perfect complement to your other social and content marketing activity as you can see in these helpful tips.
Scoop.it!
The rapid growth of Pinterest was one of the big social media stories of 2012, and by all accounts, the platform is continuing to see strong growth in the first half of 2013. What was originally a platform used by women is now expanding across wider demographics, and some businesses are even using the network in rather creative ways.
If your small business or nonprofit is not yet using Pinterest, now is a good time to take a look at how it might fit into your overall digital communications plan. Remember, anyone can just pin their products to Pinterest. That’s boring.
Look beyond the obvious and find more creative ways of drawing people in and encouraging growth and repinning activity. With that in mind, here are 5 ways that small businesses can use Pinterest more effectively....
Jeff Domansky's insight:
Really practical tips on how to make interest work for your small business.
Scoop.it!
From
mashable
Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. However, companies in the fashion retail and automotive industries aren't capitalizing on Pinterest's engagement. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies. "Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman.
"This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see."...
Jeff Domansky's insight:
Brands need to get "Pinterested" if they're going to add to their social marketing results. Like every other social media channel, it's not for everyone but it is valuable for some.
|
Scoop.it!
Consumer packaged goods brands like Campbell’s Soup are the epitome of content and commerce. The company ladles up recipes and cooking tips through an online community, app and email newsletter called Campbell’s Kitchen. But socially distributed content increasingly is its main ingredient for success. To boost content engagement across its owned-and-operated site and social channels, Campbell’s is beta testing a new tool called Muse developed by Pinterest marketing platform Ahalogy. Muse taps Facebook topic data through a partnership with DataSift and combines it with Ahalogy’s bank of category-level Pinterest data. “Campbell’s Kitchen’s biggest audience is on Facebook right now, but Pinterest users tend to be younger and early adopters of new cooking methods,” said Sheila Miller, a senior manager for Campbell’s Kitchen.
Jeff Domansky's insight:
Campbell's provides an excellent Pinterest marketing case study.
Scoop.it!
It’s important to choose one or two channels—and learn the ins and outs of them—rather than try to become an expert in all of the channels available. How do you know which one(s) to use? Well, that depends on where your audience is. In this post, I want to show you how to use promoted pins (ads) on Pinterest effectively. Pinterest’s demographics consist mostly of women who love visual content. That means that niches like fitness, home decor, and fashion perform really well on this social platform....
Jeff Domansky's insight:
Neil Patel shares popular Pinterest tips.
Scoop.it!
A quick glance at the digital scrapbook Pinterest makes it seem like the anti-Facebook. It has no stream filled with friends’ faces and baby pictures, but rather a sprawling, colorful grid of recipes, photographs of clothes and a shopping list of presents to buy for loved ones. Yet Pinterest wants to be like Facebook in one notable way: Soon some of the slick-looking photos on its site may be advertisements from the world’s biggest consumer brands — ads, Pinterest hopes, users actually want to see. On New Year’s Day, the company plans to start selling ads on the site to marketers, sounding the call that Pinterest is open for business and that it wants to compete for ad dollars with the likes of Google, Twitter and Facebook....
Jeff Domansky's insight:
Pinterest "promoted" ads: start your marketing engines for 2015.
Scoop.it!
Are you wondering what direction to take your marketing for 2015? Marketing on Pinterest is the answer! This article will discuss why people are on Pinterest, how you can market to them, and what makes a great pin on Pinterest. Adding Pinterest to your marketing mix will provide better brand visibility and reward you with long term web traffic....
Jeff Domansky's insight:
Pinterest is the #4 traffic referrer on the web. Use these smart marketing tips to gain more traffic with Pinterest for your blog or website.
Rebecca Lynch's curator insight,
December 9, 2014 7:39 PM
Pinterest is outside of the top three or four social media platforms that most businesses think of, but it should not be overlooked. According to this article, many users are likely to purchase something they see on Pinterest, and the majority of their users (young moms, single men) are tech-savvy and have buying power. Businesses should use the platform to create a holistic online presence, spread their brand and create trust between them and their customers. By putting up relevant images or inspirational messages, the company is selling the brand rather than a specific product or service.
Scoop.it!
...By now, you’ve probably seen numerous Pinterest boards floating around online. Whether it’s a friend of yours sharing her board full of wedding inspiration and desires or sharing recipes, it’s a fair bet you’ve been shown several Pinterest boards full of fun and interesting hobbies. But is it just a fun way to create galleries of all the things you love and share them with friends or is there more to it? Can you actually capitalize on Pinterest’s popularity for your business? The short answer is yes. With this post, I’m not only going to show you some compelling reasons on why you should be using Pinterest for your business, but I’m also going to give you some cool tips on how to master the platform....
Jeff Domansky's insight:
Pinterest, for business? Absolutely, with these tips from Lilian Sue..
Scoop.it!
Get inspired by 10 non-marketing boards from successful B2B and B2C brands. Pinterest might be the fourth largest traffic driver in the world ... but it's still a pretty challenging network to use for most companies, especially for those in the B2B sector. Maybe you've claimed your company's Pinterest profile and added a board or two with a few pins. Or maybe you haven't even dipped your toe into the network yet. Or maybe, the last three sentences you just read were nonsense to you because you're rocking Pinterest all day long. Regardless of whether you're a Pinterest pro or an excited newbie, this blog post has got something to help you do your job better. It's always good to see what your inbound marketing peers are up to so you can improve your own marketing -- so here are 13 of our favorite pinboard ideas to inspire your own Pinterest marketing....
Jeff Domansky's insight:
Great Pinterest lessons and content marketing learning from 13 brands...
Scoop.it!
The image-driven network's meteoric rise in only a few years shows the site is more than just a pretty community for people interested in fashion and lifestyle: Marketers are all over Pinterest’s lead-generation aspects, and online hits on products from the site have proved a marketing sensation. According to a study by Shareaholic, the site drives more referral traffic than Google+, YouTube, and LinkedIn combined. But marketers still struggle to define what makes for a successful Pinterest content strategy--and what does not. Based on my experience with Pinterest analytics and with the support of Pinterest-savvy folks at ShareRoot, I have come up with a list of metrics that marketers should pay attention to when it comes to this social network. Below, you'll find a helpful infographic that lays all the data out....
Jeff Domansky's insight:
This is an excellent guide to Pinterest. Recommended reading for social marketing, PR and content pros, it's one of those posts that you'll be glad you read.
Scoop.it!
...PInterest says that today, there are now tens of millions of product pins on its site, and early results show that these are generating higher clickthrough rates to the e-commerce sites versus regular pins. The company has said that this year’s focus is on bringing more value to the pins users are saving on the site, not only with richer pins, but also tools for businesses including also improved Pin It buttons which now work in mobile apps, widget builders, and even analytics. With the debut of price alerting, the company is challenging several startups which help consumers figure out when it is the right time to buy. Some of those are Decide.com, whose focus is more on consumer electronics and larger purchases for the home, plus recently launched Nifti, and even a Pinterest for price drops, Clipix, as well as a slew of older tools for price alerting and tracking sales. More generally, though, this also puts Pinterest up against other social product aggregators like Fancy or Wanelo, the former which has always been more of an actionable, shoppable feed of products, while the other is more focused on making it easier to find what’s popular at your favorite stores....
Jeff Domansky's insight:
Pinterest, is today taking another step toward encouraging users to not just aspire, but actually buy....
Scoop.it!
These three great accounts prove that Pinterest and tourism are a match made in marketing heaven. Due to it's visual nature, Pinterest is a great way for tourism sites to promote the beautiful and entertaining things to see and do in their area.... Not only do eye-catching scenes perform wonderfully on the platform, but Pinterest is also well known for being a source of escapism. However, tourism marketing has the distinct challenge of selling a culture rather than a product or service. In spite of the challenges faced, these three sites have proved that Pinterest and tourism are a match made in marketing heaven....
Jeff Domansky's insight:
Three examples of why marketing on Pinterest works.
Scoop.it!
... Do you want to dominate on Pinterest? This Pinterest resource book is for you. It covers the best Pinterest tips and guides around — for beginners and pros alike. Each chapter contains import ant links to hand-picked blog posts that will improve your pinning skills and teach you how to get more traffic with this social network. This book will be an ongoing project. It will continue to get better as more links get added, so bookmark this page and check back often! Are you ready to get more pins, likes, and followers on Pinterest? Let’s get started!...
Jeff Domansky's insight:
This is a do-it-yourself approach to Pinterest. Very interesting way to curate tips and share helpful resources. And it's free.
Lynn O'Connell for O'Connell Meier's curator insight,
June 12, 2013 2:40 AM
Free guide to Pinterest! From basic intro through techniques for business owners and ways to monetize. Chapters will be updated with new links as the site changes and new techniques are added. 
Ateliers @ssociatifs's curator insight,
July 8, 2013 8:31 AM
Un réseau social qui gagne à être connu
Scoop.it!
We hear that Pinterest is a really only used by younger females – so let me introduce you to Dan Ashbach, who is a retired airline pilot, just to provide a different perspective. You might have read my article about how many boards should we have on Pinterest where I comment that Dan has just 38 boards (I wonder if that is a coincidence that he has been married for 38 years) that versus many accounts I see with well over 100 Pinterest boards.
Dan recently participated in a Google Plus Hangout with PinLeague and this is a recap of some of his ideas and perspectives about Pinterest as a super user with over 1.5 million followers. Yes I know you usually expect me to share tips about content marketing and social media for business, but I think you will find the ideas Dan shares provides an interesting insight into what a Pinterest super user thinks. Dan started to see his Pinterest boards grow at a fast rate in 2012, building from a few thousand followers to over a million followers....
Jeff Domansky's insight:
This is a great story and insight into how an atypical Pinterest super user gets results on this booming social media channel.
Scoop.it!
If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start....
In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author describes eight types of boards you can set up in order to strengthen your brand and drive traffic. Before you begin to create new boards on Pinterest, it's smart to consider what types of boards would serve you best given your overall Pinterest marketing goals. We'll explore eight ideas to consider when building your business boards....
Jeff Domansky's insight:
Excellent advice on how to get Pinterest to work better for you. if you're new to it, these are really practical tips to start.
Janis Borgueta's comment,
May 2, 2013 7:59 AM
Pinterest is one of the fun parts of social media. Be careful not to get lost in the process as it can be a great time suck. With a bit of discipline though it has been able to open doors and generate a couple of conversations for me. Many people use it and don't see it as a sale pitch if done properly. Read this as it is most helpful
Jeff Domansky's comment,
May 2, 2013 12:55 PM
Janis, totally agree that it's important to budget and allocate your social media time well. Pinterest D. be a great tool for certain types of products or business. Comment appreciated.
|
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.
Reach more customers and readers online with these great resources for business.
12 Marketing, Blog, and Business Tools for More Sales
With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.
Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/V6YR30aZSL8
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.