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For mobile commerce, convenience is king.
While convenience may mean different things to different people, it looks like one of the main reasons consumers connect.
While consumers around the world go online for any number of reasons, there are four primary needs, based on a new study.
Three of the motivations to go online are connecting with family and friends, expressing opinions and exploring new subjects, but convenience is key, according to a study of consumers who connect to the internet at least once a week....
People already in internet marketing know this but I suspect the average shop or store owner doesn't consciously realize it yet.