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Scoop.it!
Generation Z represents the first generation of the 21st century, and is comprised of America’s youth–those aged 2 to 19. This diverse group is already making an impact with marketers, especially the sweet spot of tweens and teens aged 11-16.Here are three facts you need to know about Generation Z...
Jeff Domansky's insight:
Getting to the heart of Generation Z and what makes them tick.
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Scoop.it!
Generation Z makes up the largest percentage (25.9%) of the US population. They aren't even 21 years old yet, but already they are beginning to exhibit influence, consumption, and spending power.So, what do marketers need to know about Generation Z?" Generation Z is mature, self-directed, and resourceful," according to the following infographic by Marketo. They know how to self-educate and find information, and 52% use YouTube or social media for typical research assignments....
Jeff Domansky's insight:
Customer Behavior - Generation Z might not be buying your products yet, but its consumption patterns and behaviors will soon inspire big changes in your marketing. Recommended reading for content marketing, PR and marketing prospros. 9/10
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