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Learn to grow a specialized audience on Facebook by including interests that are related to your products in your ad targeting.
Via massimo facchinetti
Facebook Pages are a simple tool, but they allow for many interesting business opportunities. There are some companies out there who really take advantage of the cool stuff you can do on a Facebook business Page to connect, engage with, and delight fans, as well as drive traffic to specific parts of their website. So we combed through the web to find 16 Facebook Pages that you absolutely MUST see. Put simply, these pages are awesome....
According to AmeriCommerce, Facebook accounts for 60% of all social traffic driven to retail sites; however people don't really log on to Facebook to make purchases. People go on Facebook to connect with others, so the real trick is figuring out how to connect those people with your content, and consequently your products.
Did you know that you can sell your e-commerce products directly on Facebook? The world's largest social media network offers a simple and effective platform for online sales. And with its massive user base of 1.7 billion monthly users, it's incredibly effective.
To get started, you'll first need to create your Facebook Page. Unlike personal profiles, Pages are intended specifically for commercial purposes, with the ability for users to “like” them. To create a Facebook Page, simply visit https://www.facebook.com/pages/create/ and follow the on-screen instructions.
After setting up your Facebook Page, you can sell your e-commerce products by using a compatible app. There are more than a dozen different e-commerce store apps for Facebook that are designed for this purpose. Once installed, they'll automatically pull product listings from your e-commerce site, posting them directly on your Facebook Page. This means you'll only need to update your website anytime a product is added, removed or otherwise changed, as the app automatically mirrors what happens on your site....
YouTube is another example of Natalie’s method at work. When she started her YouTube channel about a year and a half ago, she had a few videos but no subscribers. She shares how she’s built her YouTube channel to over 100,000 subscribers, thanks to a board on Pinterest called “Printable Workout Cards.”
Natalie creates Printable Workout Cards from her YouTube videos and pins them to Pinterest. Natalie explains how to use Pinterest as a connector platform to put your content on various sites and to increase views and traffic everywhere. She also shares how she uses apps like PicMonkey to make visually appealing infographics for Pinterest....
Are you looking for ways to enhance your Facebook marketing? Do you want to capture the attention of more prospects and customers? The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts.
Is your Facebook engagement dropping?
Need some inspiration to pump up your Facebook marketing?
As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.
In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.
In 2015, Facebook is changing the way the News Feed works for its users. These changes will specifically affect brands and the way they conduct Facebook marketing campaigns through their Facebook Pages. These changes can affect your company’s social media marketing plan, so to help your business adjust, we have outlined some common questions and their solutions. It’s time to prepare for the Facebook changes in 2015 and develop a Facebook marketing plan to expand your reach....
How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments.
Facebook posts especially—given the dramatic dip in reach —can feel Luke a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist?
I went looking for answers and came across a heap of best practices and examples of what goes into a perfect Facebook post. Check out the results below, test out the tips and strategies on your own posts, and watch your Facebook stats climb....
Recently, Burger King Norway purged its Facebook fanbase. They reduced it from 38,000 fans to 8,000...on purpose. Their stated goal was to encourage fickle deal-hunters to exit their addressable fan base leaving those who really cared and preferred Burger King (over McDonalds).
For a quick service restaurant (QSR) or a fast moving consumer goods company (FMCG) this is a radical move. Brand loyalty isn’t what it used to be and many of us are happy enough to ask for Pepsi as Coke. Can a Burger King fan also be a McDonald’s fan? Chances are there is quite a bit of overlap. Still, the move to be more intentional about who is in your Facebook fanbase and your Twitter follower-base is right minded....
Should you use Facebook for your B2B marketing strategy? The facts tell us that it's not the best use of your resources.
Question. Should I use Facebook as a tactic for my B2B marketing campaigns?
Answer. Sgt. Joe Friday from Dragnet used to say “All we know are the facts, ma’am.” And the facts tell us that Facebook is a bad place to execute your B2B marketing strategy. Facebook is a great social media platform to the message and engage fans. However, mostly for B2C brands. Many B2B brands and their marketing managers are getting a very low ROFI – Return On Facebook Investment because they do not know all the facts!...
The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those friends and businesses with whom you are already closely aligned.
If you happen to be using Facebook for outreach and marketing, the new hashtag feature will extend your reach dramatically. This will create both risks and rewards, so you will want to choose your hashtags with care....
If you could only had one social media option to support your business goals which one would you choose? Chances are you said Facebook without a second thought. As the 800 pound gorilla of social media, it should be a no-brainer but is it really the best for your business? Roughly half of the respondents named Facebook as the most important social media platform in Social Media Examiner’s 2013 Social Media Marketing Industry Report, which surveyed a cross section of businesses using social media in their marketing mix. As Syncapse research revealed, Facebook drives revenues. Besides, there’s something to be said for a large audience of engaged users. Actionable Marketing Advice: Create a Facebook presence and be active there. What’s interesting about Social Media Examiner’s data is how the other social media venues measure up....
Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. These case studies look at the goals, approaches, and results for several Facebook campaigns.
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With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s well-worth the effort. So what does the perfect post for each social network look like? In this article, we’ll guide you through the process of creating epic, engaging and beautifully crafted messages for Facebook, Twitter and Instagram....
For many business sites looking to appeal to social media readers, strict business news isn’t all they offer. Increasingly, tech coverage is being folded into business sections, and political news is never too far away from the interests of their target audience. For these reasons, business publishers command a high value audience and standard of content in the digital and social space.
We took a look at the business-oriented sites with the most engagements (likes, shares, comments and reactions) on the content they published in September 2016.
First, here were the top ten, based on total engagements for September...
And I’m talking not just about AdWords. You can derive great business results even from Facebook and other paid advertising networks (though some channels will prove more effective depending on the nature of your business).
Don’t believe me? Let me share Castrol Moto’s case study. They experimented with both organic and paid social campaigns on Facebook for a 12 month period....
Do you use LinkedIn to prospect for new business?
Want to reach a highly targeted professional audience with your message?
LinkedIn ads are an excellent way to increase visibility and generate leads.
In this article I’ll explain the different types of LinkedIn ads and show you step by step how to set them up to reach the ideal audience for your business.
Facebook is doing amazingly well in the transition from desktop computers to mobile devices.How well?
Some statistics from RBC analyst Mark Mahaney offer a glimpse.
In his Q4 2014 earnings preview, Mahaney makes the following points: - More mobile users. Through October and November, Facebook was averaging about 143 million monthly unique visitors in the U.S. That's up 30% from last year, according to ComScore. That's a slight deceleration from 35% growth in Q3, but...
We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), andfree marketing tools (29!). Facebook is next—though the list won’t be quite as huge.
The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.
Still, there are some fabulous Facebook tools out there, and they can help push your Facebook marketing campaign forward with contests, insights, advertising, and more. Here is a selection of our top picks for Facebook marketing tools....
How do popular sit-down restaurants like Applebee’s, Buffalo Wild Wings, Chili’s, Olive Garden, and The Cheesecake Factory create and enliven their Facebook fan communities?
I looked at their most commented-on posts between November 24th, 2013 – November 24, 2014 to find out.
It turns out that asking good questions, replying often, and sometimes offering rewards for participation gives these brands delicious relationships with their hungry fans....
A lot of content comes across your News Feed. Here's how to curate what you see, and maximize the news that your Facebook friends are sharing.
Mashable sat down with Greg Marra, Facebook's product manager for News Feed, to discuss how users can best curate the content that they see in News Feed. The easiest way to change what you see? Engage with content, says Marra.
"The basic interactions of News Feed are some of the most important signals that we get," he explains. "Unfortunately, those interactions aren't able to capture everything that we want to know, so we also give people additional controls to tell us things we can't figure out just from normal usage of News Feed."Here's what we learned...
Coca-Cola, Red Bull and Converse are the top three brands on Facebook, combining for more than 150 million fans. It’s a staggering figure, but they really can’t afford to have any fewer, given that only one out of every 15,000 fans responds to posts — slim odds.
That is why Facebook pages, along with other obligatory social strategies, have largely been a bust for meaningful, two-way interactions between brands and consumers. They’ve just become a place where brands collect their customers to ignore them, right alongside the people who just wanted that free iPad. Facebook brand pages are not built to engage more than a tiny fraction of fans, and marketers need to understand this isn’t likely to change.
Here are five cold, hard truths about Facebook brand pages and why the 1 percent of the 1 percent will never grow...
Want more information about your customers, prospects and competition? Use Facebook for market research and get insights that make your marketing better.
Perhaps one of the most underutilized benefits of Facebook is market research.
Because of its size (1.1 billion and counting), Facebook can give you insights about your customers, prospects and even your competitors.Here are eight ways to use Facebook for market research...
What's up with Facebook verification, and how marketers should adjust their strategies with this information.... Before I freak you out: there is no action item required from this news. Okay, so, today Facebook rolled out "Verified" pages and profiles. I say there's no action item required because there's nothing you can do -- as an individual account holder, or for your brand -- to get your page or profile verified on Facebook. But it's interesting news nonetheless. Here's why. What Are Facebook Verified Pages and Profiles? TechCrunch explains it nicely, actually. Verified pages and profiles are the little blue checkmarks you might see popping up on brand pages, profiles, and search results that "give high-profile accounts an added level of authenticity." They look like this...
The unfortunate reality is that the majority of businesses, particular small and medium localized ones, are completely missing out on the potential benefits of their Facebook page. It’s not all about the page, but that’s a good place to start and the best venue through which to have control over your own destiny. Here are some signs that your social media strategy has your page operating at a low level. Don’t be discouraged – the vast majority of pages out there are feeling the same types of pains you are. The good news is that with a little help, businesses can make a swift turnaround and find success. It just takes understanding the realities of Facebook marketing....
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Practical tips to help you grow your Facebook followers.