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With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s well-worth the effort. So what does the perfect post for each social network look like? In this article, we’ll guide you through the process of creating epic, engaging and beautifully crafted messages for Facebook, Twitter and Instagram.... 
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Are you looking for ways to enhance your Facebook marketing? Do you want to capture the attention of more prospects and customers? The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts.
Jeff Domansky's insight:
Really useful Facebook tools in this post from Social Media Examiner.
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How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments. Facebook posts especially—given the dramatic dip in reach —can feel Luke a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist? I went looking for answers and came across a heap of best practices and examples of what goes into a perfect Facebook post. Check out the results below, test out the tips and strategies on your own posts, and watch your Facebook stats climb....
Jeff Domansky's insight:
Kevan Lee shares five main ingredients in a perfect Facebook post that can help you get more reach, engagement, clicks, and comments.
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Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social channels like LinkedIn—after the agency’s social media managers saw a “dramatic dip” in reach for their messaging over the last 16 months. They attributed this decline to Facebook’s EdgeRank algorithm, which curates the content users see in their News Feeds. “Brands don’t own what happens on Facebook, and as organic reach has been absolutely eviscerated, they remain aware of that,” said Forrester analyst Nate Elliott, adding that marketers have been telling him that they no longer see Facebook as a viable marketing channel....
Jeff Domansky's insight:
Facebook has a big credibility problem with marketers and advertisers. As long as it remains unpredictable and unreliable as a platform, advertisers will avoid it.
Alex Byalik's curator insight,
September 28, 2014 1:55 AM
Facebook has become a vital social media tool for companies to interact with customers, raise brand awareness, and market their goods/services, however more companies are decreasing their social media investments in Facebook instead towards microsites and other alternative social channels. Companies are becoming more aware that "Likes" don't always guarantee that their messages effectively reach consumers. Companies blame the declining reach due to Facebook's EdgeRank algorithm, which organizes the way content is organized in a users news feed. The companies who are marketing their brand complain that they lack a level of control over their pages and the advertisements being sent out are leading to a lower return on their marketing investment in Facebook. This has led to a flight towards microsites or other smaller social media sites. Whether they are piggy backing on a site such as LinkedIn or created their own small site, these sites offer marketers more control over their content and have more options in page creation. While most of these companies have no plans to fully abandon Facebook, they are still using the site to lure them to these microsites of theirs. According to the Jun Group, clicks that led people to brand-owned-and-operated sites doubled between 2012 and 2013 from 28 percent to 57 percent—while the segment of clicks that ended at Facebook dwindled from 31 percent to 10 percent. I believe the change is good for marketers who are always striving to enhance their reach and investments. As Facebook becomes more aware of this exodus, then it will most likely adapt to these changes and allow for greater page customization and alter its content algorithm or else risk losing an important segment of its ad revenue. Even if marketers decide to return to Facebook, they now have a new channel to reach potential customers. The problem then moves onto users of social media sites who will be even more bombarded by advertisements no matter which site they go to.
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His ad campaigns on Facebook resulted in his Facebook fanbase becoming polluted with thousands of fake likes from bogus accounts. ... Recently, however, Brar has fallen out of love with Facebook. He discovered — as Business Insider reported recently — that his Facebook fanbase was becoming polluted with thousands of fake likes from bogus accounts. He can no longer tell the difference between his real fans and the fake ones. Many appear fake because the users have so few friends, are based in developing countries, or have generic profile pictures. At one point, he had a budget of more than $600,000 for Facebook ad campaigns, he tells us. Now he believes those ads were a waste of time. Facebook declined multiple requests for comment on this story....
Jeff Domansky's insight:
Fraudbook? Lessons and a cautionary tale in Facebook advertising and social marketing.
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The BBC's Jill Martin visits US clothing company Lolly Wolly Doodle, which is helping to lead the way in selling directly through Facebook. As a family-run company with just 160 employees and a funny name, US children's clothing manufacturer Lolly Wolly Doodle (LWD) does not immediately seem like a trendsetter.Yet the North Carolina firm and its owner Brandi Temple are at the forefront of how small retailers are increasingly selling their wares directly through Facebook. Billionaire investor Steve Case, the co-founder of US internet group AOL, is so impressed with LWD and its "Facebook commerce" business model that earlier this year his Revolution Growth fund invested $20m (£13m) in the company. He says that LWD has the potential to be a billion-dollar business.Mr Case adds: "Ms Temple really had pioneered the whole area of social shopping. It's really bringing consumers almost into the design process."For most people focused on e-commerce, social is an afterthought. For her, it's the main event. I think that's unique."...
Jeff Domansky's insight:
Interesting social business case study.
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According to AmeriCommerce, Facebook accounts for 60% of all social traffic driven to retail sites; however people don't really log on to Facebook to make purchases. People go on Facebook to connect with others, so the real trick is figuring out how to connect those people with your content, and consequently your products.
Jeff Domansky's insight:
Really practical tips to help you sell your products on Facebook. New digital marketers take note.
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Is your Facebook engagement dropping?
Jeff Domansky's insight:
Useful lessons from companies who are having success on Facebook despite recent changes to algorithms.
Autopilot Your Business's curator insight,
December 29, 2014 7:51 AM
Great real world insights and case studies 
Christian Michael's curator insight,
January 10, 2015 9:48 AM
Facebook still have the highest form of traffic because it's the highest traffic source from all the social media on the internet.
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An impressive 93% of marketers use social media within their business, and rightly so. With so much potential to build your brand and develop a large following of prospects, it makes me wonder how the other 7% are attracting business. If you are in the 93% then I’m sure you have a focused strategy for both Twitter and Facebook — after all, these are the two social giants. But which one is more successful for business growth? Does it depend on the type of business you own? Take a look at the stats to compare….. The gap between how many people use Facebook compared to Twitter is quite surprising, but does this mean you should spend more focus on Facebook? Well that would really depend on who your audience is. If you focus on just one site ahead of the other, you could be missing out on some serious marketing potential....
Jeff Domansky's insight:
The smart social marketer will use both Facebook and Twitter, targeting each appropriately.
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Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage. Update: To be perfectly clear, none of this will affect the average Facebook user's ability to freely use Facebook—only entities that use Facebook as a promotional tool. A source professionally familiar with Facebook's marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is "in the process of" slashing "organic page reach" down to 1 or 2 percent. This would affect "all brands"—meaning an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience. Companies on Facebook will have to pay or be pointless....
Jeff Domansky's insight:
Farcebook marketing follies continue as it alienates business and marketing further and further. In my view, it's an outcome of becoming a public company. It starts with the inevitable cultural and organizational changes, an evolution away from product innovation and its most important audience - consumers. Living and dying by quarterly financials eventually wrings the entrepreneurial spirit from even the best companies.
Diane Dennis's curator insight,
March 20, 2014 10:36 AM
This exactly makes my point that the window of time to become an influencer with any social media plug in is small, until the site grows big enough the rules change to serve the site not the users. http://www.InspiredMC.com 
Wendy Eagleson's curator insight,
March 20, 2014 12:12 PM
The epitome of "Bite your nose off to spite your face!"
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Should you use Facebook for your B2B marketing strategy? The facts tell us that it's not the best use of your resources. Question. Should I use Facebook as a tactic for my B2B marketing campaigns? Answer. Sgt. Joe Friday from Dragnet used to say “All we know are the facts, ma’am.” And the facts tell us that Facebook is a bad place to execute your B2B marketing strategy. Facebook is a great social media platform to the message and engage fans. However, mostly for B2C brands. Many B2B brands and their marketing managers are getting a very low ROFI – Return On Facebook Investment because they do not know all the facts!...
Jeff Domansky's insight:
This post will give some pause for thought. Facebook won't work for all business and here's why.
debbieleven's curator insight,
August 28, 2013 5:58 AM
A useful piece on Facebook and B2B. It can be tempting for small businesses to just jump on the band wagon and throw themselves into social networks hoping that something sticks.
Facebook can seem like an obvious choice because of its size. This is a good reminder to think about how people use Facebook and whether they are the right people, in the right frame of mind to engage with in relation to what you are offering.
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Facebook’s efforts to simplify marketing and advertising on the social network took a giant leap forward with Thursday’s launch of the Facebook for Business page, a single destination for all of the information brands need to tap into Facebook’s...
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Buffer shares tips on the perfect, engaging content on Facebook,Twitter and Instagram.