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Brand loyalty is important to retailers, but one tool can lure loyal shoppers away to other establishments.
Coupons are still one of the most effective tools to attract customers away from brands and retailers to which they are loyal, according to a report from Valassis.
Furthermore, coupons are just as influential among average consumers as they are among brand loyalists:
- 84% of all consumers (not including brand loyalists) would likely switch stores in order to capitalize on weekly specials, compared to 82% of brand loyalists.
- Coupons would lead 82% of all consumers to purchase a product from a brand they would not otherwise, compared to 78% of brand loyalists
- 85% of all consumers would purchase a new product because of a coupon, compared to 84% of brand loyalists....
Coupons are still a powerful influence with the ability to move consumers from one brand to another with the right deal.