Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 Ways to Create a "Likeable" Brand on Social Media

7 Ways to Create a "Likeable" Brand on Social Media | Public Relations & Social Marketing Insight | Scoop.it
From curatti.com - May 6, 2017 11:58 PM

According to Wordstream, over 50 million businesses use Facebook Business Pages with 2 million of them using Facebook for advertising in the US (2016). Instagram, on the other hand, earns $595 million in mobile ad revenue per year.


These stats just show the huge potential of social media marketing and its impact on increasing sales. Most marketers just lack understanding on how to achieve positive results. Social media helps build brand awareness and engage their audience outside of their company website.


Data shows that more than 56% of online adults using more than one social media platform. Thus, the competition to gain the attention of the audience is hard. According to Social Media Examiner’s 2016 Industry Report, “40% of marketers say social media marketing has gotten more difficult for them in the last 12 months.”


Despite the tough competition for attention, a huge audience pool is there just waiting to be wowed. Studies suggest that 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. People will follow your brand when they “like” what you offer. These may come in the form of discounts and special promotions, entertaining content, or customer service.


People will follow your brand when they “like” what you offer. Here are 7 Brand Management tips to help you along the way....


Via janlgordon
Jeff Domansky's insight:

Good post on what makes a brand shareable on social media

more...
janlgordon's curator insight, May 4, 2017 10:09 PM

I selected this article from Curatti written by Farid Gasim because it provides information on how to build more brand awareness on social media.

 

The more likable you are by your audience the better chance you will increase visibility.

 

Win Favor With Your Social Media Community

 

Despite a lot of competition there is an audience in your niche just waiting to be "wowed" by your brand. I agree that adding value to their lives can help bring in more loyal followers.

 

Gasim goes over how to achieve favorable influence with your target market on social media.

 

Here's what caught my attention:

 

  • Leave traditional sales language at the door. People typically use social media to connect, gather information, and find answers to their needs.

 

  • Communicate with your audience rather than just giving out information. Ask them engaging questions to get the conversation going.

 

  • Use negative feedback as an opportunity to show your community that your brand cares. They will see that you have both humility and understanding, which can go a long way.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/NUp530brS37

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Sagar Bhardwaj's curator insight, May 7, 2017 12:59 AM
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Everett Bowes's curator insight, May 11, 2017 12:44 PM

Good post on what makes a brand shareable on social media
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Rescooped by Jeff Domansky from Curation, Social Business and Beyond
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How to Use Facebook Stories For Business

How to Use Facebook Stories For Business | Public Relations & Social Marketing Insight | Scoop.it
From curatti.com - April 24, 2017 7:46 AM

Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories!


Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many.


But it makes sense.  Everyone is there.  And those not there, Facebook feels they should be. So they woo their users, and hopeful users, with delicious digital candy.


What’s In It For You


For most people, Stories will be purely fun.  Business owners, however, have a new tool to leverage in nurturing relationships and optimizing their know/like/trust factor.


This article will provide insight on:


- Quickly integrating Facebook Stories into your Facebook marketing strategy


- Determining how to best use the features to amplify your personal and business brand


- Finding your comfort zone with the new Facebook Camera...


Via janlgordon
Jeff Domansky's insight:

Here's some tips on how to use Facebook Stories to market your business.

more...
janlgordon's curator insight, April 18, 2017 1:49 AM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Digitalhub's curator insight, April 19, 2017 12:41 PM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Michel Charvolin's curator insight, April 25, 2017 6:46 AM
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