Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Guy Kawasaki’s 10 Social Media Tips for Authors | Mediashift | PBS

Guy Kawasaki’s 10 Social Media Tips for Authors | Mediashift | PBS | Public Relations & Social Marketing Insight | Scoop.it

Wrap your mind around this: One of the most important factors that traditional publishers use to decide whether to acquire a book is the marketing platform of its author.

 

You’d think that the main reason for approaching a traditional publisher is to reap the benefits of the publisher’s marketing, and you wouldn’t have to bring your own. Life is full of mysteries, and whether you’re working with a traditional publisher or you are an artisanal publisher (a.k.a., “self-publisher”), the potency of your marketing platform can determine your success. There is no scenario under which thousands of social-media followers is not a good thing, so here are 10 social-media tips for authors of any kind....

Jeff Domansky's insight:

10 great social media tips for authors. 

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Social basics: 10 of the best engagement and analytics tools | memeburn

Social basics: 10 of the best engagement and analytics tools | memeburn | Public Relations & Social Marketing Insight | Scoop.it

Social media has revolutionised the ways in which the game of marketing, advertising and promotion is played. Almost every brand that exists is now roaring out loud on social media. But there is a lot of skepticism over what makes an impact and what goes unheard. To let brands gauge the impact of their efforts and the direction in which they should focus, social media tools were introduced to make managing and analyzing the data that emanated from overflowing conversations easier.

 

Now, with so many tools cluttering the space, it’s an ordeal to decide what might work for you. If you’re just starting out in social media and looking for something to make running and measuring your campaigns a bit easier, here are a few of the most widely used and effective social media management and analytics tools available...

Jeff Domansky's insight:

You may want to try several of these terrific analytics tools.

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24 Must-Have Social Media Marketing Tools | Social Media Examiner

24 Must-Have Social Media Marketing Tools  | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
Social Media Marketing Tools: Discover the tools social media pros are using today.

 

Are you looking for ways to enhance your social media marketing?

 

Do you want new tools to simplify your job?

 

We asked a group of social media pros for the hottest social media tools they use today.

 

[Cindy King shares a really valuable list of trusted tools including some new ones. Excellent! ~ Jeff]

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Social collaboration improves team efficiency by 20% (infographic)

Social collaboration improves team efficiency by 20% (infographic) | Public Relations & Social Marketing Insight | Scoop.it

Social collaboration is becoming increasingly important within organisations and it’s easy to see why. Research outlined in this infographic demonstrates how collaborative software can significantly improve team efficiency.

 

According to a recent survey, online collaboration tools will play an important role in 75% of businesses by 2013. As we are already accustomed to social networking with friends, family and (sometimes) customers, using social software to collaborate within organisations seems a logical progression.


Despite this, it is astonishing to see how much time companies waste by using email for internal communications. Professionals send and receive over 300 business emails a week and spend an average of 2-hours a day reading and responding to them. Just as worrying is the number of documents we share using email – an average 15 a day. This makes it impossible for more than one person to make edits and it quickly becomes difficult to keep track of changes.


This handy infographic from Clinked (above) shows how social collaboration software can remedy this. Collaboration tools can help to reduce email volume by 30% and make it 33% faster for teams to draft documents. According to one study, 97% using of businesses using social software said they could service more clients, more efficiently.

Emily Rose Newton's curator insight, August 21, 2014 2:38 AM

4. 

By this source, I would assume people would have grasped the idea of CI, and its presence in an online world. This infographic explains through facts and figures the power that the internet has at impacting CI. These facts are somewhat astounding (although a few years outdated) as we witness how collaborative software and the internet are able to improve productivity. 

This infographic shows a more physical impact that CI has in a modern world as we begin to understand just how often we use it with websites such as Facebook, Wikipedia, Gmail.

Published on a social media professionals blog, this is an explanation of certain insights in a way in which people who aren't necessarily tech-savvy can understand. Going through his other posts, I believe he is also a big online curator and find him to be a trusted and authoritative source.

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Social Media Tools in Beta - Q2 2013 | Ian Cleary

Social Media Tools in Beta - Q2 2013 |  Ian Cleary | Public Relations & Social Marketing Insight | Scoop.it

A selection of Social Media Tools that are currently in beta that will be coming your way soon. Have a read and sign up for their beta programme! Do you want to know about the latest social media tools that are in beta but haven’t hit the streets yet? Every week we are contacted by passionate entrepreneurs all around world that have social media tools that they want to get the word out about. So each quarter we do a report on tools that look promising that are in beta. So here’s some interesting ones worth taking a look at. Note: They are still at beta stage so too early to do a full review but at least you’ll get a taste for what’s coming!...

Jeff Domansky's insight:

When it comes to cool new tools, who's on first?

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10 Essential Apps To Enhance Your Mobile Twitter Experience | AllTwitter

10 Essential Apps To Enhance Your Mobile Twitter Experience | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it

Twitter was born as a mobile network.

 

...So it makes sense that Twitter is super mobile-friendly. There is a wealth of apps out there that can greatly enhance your Twitter experience beyond Twitter.com and the official Twitter app.

 

Check out 10 of our favorite Twitter-tastic apps, below....

Jeff Domansky's insight:

Good list of useful Twitter apps for your smartphone...

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How to Simplify Your Social Monitoring | Social Media Examiner

How to Simplify Your Social Monitoring | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
Social Monitoring: Learn about two real-time social analytic tools and how they can give you the information you need to stand out among your peers.

 

Are you looking for easy ways to monitor social mentions of your brand, product or name?

 

You can easily listen to what people are saying online on any topic you want to track.

 

In this article, I’ll discuss two real-time social analytics tools and how they can enhance your monitoring....

 

[Great tips and two tools worth exploring - Topsy and Netvibes ~ Jeff]

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