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According to Wordstream, over 50 million businesses use Facebook Business Pages with 2 million of them using Facebook for advertising in the US (2016). Instagram, on the other hand, earns $595 million in mobile ad revenue per year. These stats just show the huge potential of social media marketing and its impact on increasing sales. Most marketers just lack understanding on how to achieve positive results. Social media helps build brand awareness and engage their audience outside of their company website. Data shows that more than 56% of online adults using more than one social media platform. Thus, the competition to gain the attention of the audience is hard. According to Social Media Examiner’s 2016 Industry Report, “40% of marketers say social media marketing has gotten more difficult for them in the last 12 months.” Despite the tough competition for attention, a huge audience pool is there just waiting to be wowed. Studies suggest that 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. People will follow your brand when they “like” what you offer. These may come in the form of discounts and special promotions, entertaining content, or customer service. People will follow your brand when they “like” what you offer. Here are 7 Brand Management tips to help you along the way....
Via janlgordon
Having a social media presence isn’t enough, however. What you do with it and how you maintain it is what is important when it comes to brand recognition, generating business, and creating lasting, meaningful relationships that help to grow your business. Below are some of the many benefits of social media for small businesses and how those benefits can help you compete with larger businesses....
97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before.
As a small business owner or entrepreneur, you know you need to maintain an established social media presence.
It’s how and where you’re going to connect with potential customers, sell your product or a service.
But, showing up on social media isn’t enough.
You have to engage and entertain an already over stimulated society. And not just entertain but provide fresh, relevant and timely content.
Alright Jim/Jane, you have five minutes. Don’t waste my time…
”*GULP* If put on the spot, could you impress someone with your social media campaign idea? While they may sympathize with the benefits of creative flair and imaginative campaigns, CMOs still have a board to satisfy who are demanding record-breaking results… and they were demanding them yesterday. You need to speak their language and present a campaign idea that will tick all the boxes.
The precise way you go about pitching an idea to your CMO, or other higher-up, will depend on both the company and your position within it. Keeping these key points in your head will give you a fighting chance of getting the green light for your golden idea....
Many studies show that when people answer surveys asking "How did you hear about us?" somewhere between 25 and 50 percent of the time they will just guess. "I saw your ad on a billboard," someone might say, even though the business doing the asking doesn't advertise that way. Or, "I heard about your product on the radio or in the newspaper," when the business has never placed a radio or newspaper ad. People who answer incorrectly don't want to be misleading. They give an answer because they want to be helpful.
The point is that social media isn't only about ROI. And it isn't only about sales. Social media is about branding, opening channels of communication with customers, building loyalty, being transparent and establishing good will.
And if you cover all of those bases, then guess what? If your product or service is worthy, you will most definitely see a return on your investment. Here are four things to know about investing in social media....
In the past few years, social has gone from being a consumer phenomenon to an enterprise opportunity. But many companies are struggling with how to implement strategies and realize ROI from their social investments.
The new IBM Center for Applied Insights study, “Charting the social universe: Social ambitions drive business impact,” found that as many as 74% of social decision makers recognized that a social business uses social technology to foster collaboration among customers, employees and partners, but only 20% felt their companies were truly social.
So how do companies navigate the social journey? The study found that companies adopt social capabilities through five primary social ambitions, or entry points -- distinct clusters of social capabilities aimed at realizing specific business goals....
Marketing's changed -- and it's got CMOs worried. Here's why....Well done marketing has always been a mix of detailed strategy, long-term vision, flawless execution, and a bit of luck thrown in for good measure. But, all changes to the marketing industry aren’t making the work any easier.
Yes, the tools have become smarter and more powerful -- but they’ve also brought even more data to track. And according to IBM, 82% of surveyed CMOs feel unprepared to deal with this data deluge....
UberFacts founder Kris Sanchez has turned his addictive Twitter feed into a wildly lucrative business. But not everyone's buying it.
Today he says he makes about $500,000 a year just from sponsored links. The way this works is that a company called Social Reactor, which pairs social media influencers with advertisers, supplies him with galleries or other web pages that he links to in his Tweets. He gets paid for every click those pages receive. Then there are the branded deals he’s done with companies like Ford and Paramount, wherein a simple tweet, accompanied by a link and a hashtag, becomes a virtual slot machine, gushing out thousands to tens of thousands of dollars.
Plus the apps. The iOS app, which has been downloaded 1.5 million times, is estimated to generate $60,000 a week from advertising, though that has not yet been implemented.Sanchez is a “special breed," according to Scott Jones, the CEO of ChaCha, which owns Social Reactor. "It’s pretty rare to make that much [money]," Jones says.
The reason Sanchez is “on the upper end of the pay scale,” Jones says, is “partially because he has a big follower base, but more importantly, his audience is highly engaged. They stay for an average of more than 14 page views a visit. So if it's a gallery of 10 images, they're going to look at the 10 and then four (pages) of something else."...
As someone who writes about social media a lot, I am often asked why a brand’s social media programs isn’t working like the business owners thinks it should be.
There is a lack of education on the topic of social media. There are also a lot of misguided social media gurus and consultants out there who believe that gaining a large number or a giant audience within the platform is the most important item to accomplish.This trickles down to the company owners and leaders. Let’s clear the air with eight reasons why the problem is not social media....
The ostensible purpose of the recent videos that show the beheadings of two American journalists by Islamic militants is to deter attacks — your missiles on our positions will beget our knives on Western hostages — but the true aim is to spread dread and terror.
The videos deliver in miniature the same chilling message as the footage of the towers falling 13 years ago: Everything has changed, no one is safe and the United States is impotent against true believers. It is a memo from a foe that has everything to gain by goading America into a fight in a faraway land where its enemies are legion. The tactic worked back then.
And while the videos convey barbarism on an elemental level, dismissing them as crude or one-dimensional would be wrong. The Islamic State in Iraq and Syria, known as ISIS, clearly has a sophisticated production unit, with good cameras, technically proficient operators and editors who have access to all the best tools....
...With all the social media sites available today, which ones should you leverage? In an ideal world, you would use them all. As a small business, however, you don’t have enough time and money to do so.
With your limited resources, which social media platform would you pick?
If you think Facebook and YouTube are your best bets because they are most popular, think again. Just because a site is popular doesn’t mean it is a good fit for you business.
To help you decide which social media platform is best suited for your business, I’ve created an infographic that explains what social sites you should be leveraging based on real data....
Social proof marketing helps make your register ring. This post examines 5 types of social proof and 10 ways to publish the persuasive content required to win the trust of your prospects and convert them to customers. 5 Types of Social Proof“Think of it as building the foundation for massively scalable word-of-mouth.”
Those are the words of venture capitalist and blogger Aileen Lee, as she explains how generating and sharing social proof through social networks can multiply the discovery of your brand and add to its influence. Then, in “Social Proof is the New Marketing,” Lee goes on to explain five forms of social proof weighing in big the web....
LinkedIn plans to break into the $50 billion business-to-business marketing space and turn its products into a $1 billion business by 2017, according to internal documents sent to Business Insider.
In July, LinkedIn revealed plans to acquire a business-marketing company called Bizo for about $175 million, moving it a step closer toward its goal of becoming "the most effective online platform form marketers to engage with professionals."...
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Every business owner is aware of the importance of an effective marketing plan. Sometimes, great marketing campaigns face complications, even cannot get the desire outcome, after spending a million dollars. The most crucial element of the marketing plan is the anticipation of short-term and long-term goals. To create a basic marketing plan, we must be aware of: -Who our customers are - What marketing strategies our competitors have - What competitive strategies we should adopt - The demographics should focus on - Where the customers live - How we are going to reach them.....
Via janlgordon
The advent of internet technology has changed how people do things. Online shopping is one of the most popular activities nowadays. However, online marketing is even more widespread. Marketers are employing all sorts of online marketing to get products and services out there to prospective customers.
-The use of social media is not new, but it is really tricky even for the most seasoned marketing agents. If you have never used social media for marketing, then you are bound to have some problem at first.It is a common assumption that social media is just about socializing. You get to make new friends, share fun moments and sad ones, plus so much more.
While you are in the business of doing all of this, you can let your network know about certain products that you have available. Information usually spreads very fast through social media and this is why people are opting to market their products using this platform. The costs are significantly lower than advertising on broadcast media like television and radio. At the same time, social media spans a large population.
Even so, terms and conditions apply. There are several things that you have to get done in order to make certain that your social media advertising campaign is successful. These are the so-called ‘laws of social media marketing’. They are really simple to follow and anyone can use them....
As digital marketers, we all know the impact a great social media campaign can have on a business big or small.
Whilst those who understand a strong customer service platform is essential in any business, optimising those social media platforms in particular is even more vital in the 21st century.
Investing a little time, money and effort online is essential. Here are some of the best social media brand campaigns to date, and the impact of their clever campaigns....
I like Gary Vaynerchuck – I love his new video podcast Ask Gary. But Gary put up an important blog post yesterday titled “Are experts the only people who should put out content?” and he argues that expertise is subjective, that it doesn’t objectively exist. I disagree and think it’s important enough to write a blog post.
Just because he’s seen several ways that people have been wrong about their assessments of expertise does not mean that the concept of expertise is invalid. TL;DR: I believe you can build expertise through consistent participation in global discourse on the social web. And I think that’s pretty awesome.
I am a social media expert (Gary is too), despite people saying “there’s no such thing as a social media expert.” I’ve written thousands of blog posts and I’ve gotten progressively better results from them. I know a lot and can do a lot more than I was able to do 10 years ago when I started all this. Now I run a company that finds influential experts on any topics....
Some 41% of retail marketers say they have spent more on social media marketing this year than last year, according to a recent report from Extole.
Mobile advertising has also been a top priority for retailers, with 32% of marketers surveyed saying they have spent more on the channel this year compared with last.
Email marketing has been popular as well, with 31% of respondents saying they have spent more on the tactic this year.
Marketing channels with a significant decline in investment by retailers this year include: Display advertising (28% spent less), content marketing (28%), and paid search (24%)....
Despite the abundance of social media marketing advice online, lots of businesses still get it wrong.The advice available to anyone trying to solidify their social media marketing strategies is endless. Still, many businesses run into the same pitfalls time and again. An infographic from entrepreneur Jason Squires details the nine most common mistakes.
I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes.
My interpretation of the results are completely different than those of the researchers who concluded:
“The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”
“These giant corporations are demonstrating an interest in experimenting with new tools.”
“This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”...
What if you got paid to tweet?
No, we’re not talking about handling a company’s social media. We’re talking big bucks, hundreds of thousands of dollars, just for typing a few characters, adding a link, and clicking “send.”
That’s the business 23-year-old Kris Sanchez, who tweets under the account@UberFacts, a Twitter account that tweets — you guessed it — facts, to 7.2 million followers.
Last year, he made $US500,000 for tweeting sponsored links, according to Fast Company. The links, when clicked by his followers, earn him between $US.01-.03/click. Multiply that by a few sponsored links a day, a couple of hundred thousand eager followers, and 365 days in the year, and you’re rolling in money....
Social media strategy is the deployment and development of modern strategic plans for social media. A Social media strategy incorporates these new ways of communication where media is not only broadcast but also shared, commented, opined edited or modified by the public at large.
A winning social media strategy is all about working smarter, not harder. Unless you are an enterprise level company, all you need to truly rock your social media is 30 minutes a day. With automation tools like Pardot to take care of many of the time-consuming and repetitive tasks, all that you need is a well defined daily plan and some self discipline....
...So, why the distaste for a change that would benefit many of them? It’s simple: Twitter’s uncurated feed certainly has some downsides, and I can see some algorithmic improvements that would make it easier for early users to adopt the service, but they’d potentially be chopping off the very—sometimes magical—ability of mature Twitter to surface from the network. And the key to this power isn't the reverse chronology but rather the fact that the network allows humans to exercise free judgment on the worth of content, without strong algorithmic biases. That cumulative, networked freedom is what extends the range of what Twitter can value and surface, and provides some of the best experiences of Twitter....
After years of trying, I became an "overnight success." See the contradiction here?
“It’s expensive to be poor.” I heard the last words of my interview with CNN’s Don Lemon as if someone else were speaking them. July 9, 2014 was my 32nd birthday. I was supposed to be out with friends, having secured the rare babysitter for my twins. Instead, I was on national television.It wasn’t right; it wasn’t me. I was the mommy blogger, scraping by, who sometimes did funny things that garnered a few thousand hits to my blog or Facebook page. But the calls kept coming: NPR, Al Jazeera, CNN again, Sirius XM, UpWorthy, TIME Magazine. Now I had television and literary agents calling me. People were thinking this thing was worth money.
When my essay about driving to a food bank in my husband’s Mercedes went viral, people immediately started heralding me as an “overnight success.” It was true in its way. The success itself was overnight. What people don’t realize though is that the luck of going viral was based on a mountain of hard work, on years of effort. There’s a frustrating truth to success in the Internet age: in order for your work to reach an audience, someone with power has to give it a chance, and in order for someone in power to give it a chance, it has to have an audience....
...I don’t know if the guy owned stock in Second Life, or was shacking up with the founder’s daughter, or if his Second Life avatar owned the biggest fake ad agency in that big fake world and he planned to corner the Second Life fake ad market.
All I know is that he made it clear. Laid it bare. If we weren’t building campaigns to include a serious presence on Second Life, we were doomed. DOOMED!And so today, whenever I hear someone declare that the future of digital advertising is native ads, all I hear is Second Life. And all I smell is poo....
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I selected this article from Curatti written by Farid Gasim because it provides information on how to build more brand awareness on social media.
The more likable you are by your audience the better chance you will increase visibility.
Win Favor With Your Social Media Community
Despite a lot of competition there is an audience in your niche just waiting to be "wowed" by your brand. I agree that adding value to their lives can help bring in more loyal followers.
Gasim goes over how to achieve favorable influence with your target market on social media.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/NUp530brS37
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Good post on what makes a brand shareable on social media