20-somethings switch between media 27 times an hour | Public Relations & Social Marketing Insight | Scoop.it
20-somethings switch between media 27 times an hour...

 

With the explosion of content and conversations, younger people are filtering in real-time, sometimes consuming and creating simultaneously. To date, filtering technology is rather primitive, especially compared to the human brain. But one of the goals of social TV is to act as a real-time discovery tool, elevating engaging content and meaningful conversations automatically....