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The big-media guys know how to serve up video to you on any device, anywhere you are, anytime you want it. But keeping track of it is another issue.
“TV Everywhere” is supposed to let the traditional TV business hang on to the status quo, by promising viewers they can watch whatever they want, whenever they want it.
As long as they keep paying for TV.
But even if consumers go for that deal, the TV guys need to make sure that advertisers buy in, too.
And that won’t happen until the TV guys can get some basic stuff right. Like counting eyeballs, no matter where they watch a show.
That could still take a while....
