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Scoop.it!
Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? 
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Scoop.it!
In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. Information scarcity has been replace by information overload.
Jeff Domansky's insight:
Great social media resource from Tom Pick at Webbiquity.
Scoop.it!
Public Relations - Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits. However, I'm of the opinion that although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. In this article I'll try to… - Back up this claim by looking at industry statistics - Put forward a case as to why PR can be highly complementary to SEO - And, above all, offer some suggestions about how marketers can capitalize on this trend...
Jeff Domansky's insight:
Why PR produces in social media.
amalgeorge's curator insight,
September 30, 2014 9:07 PM
good article that explains why personal relations can be called as the future of digital marketing and highlights some facts that proves it in the market. 
Johncy Matheson's curator insight,
October 28, 2014 7:25 PM
In the Why Pr? Paragraph there is a very interesting depiction ebtween the difference of Pr, Advertising, and marketing.
Scoop.it!
Back in March, Edelman advisor Steve Rubeltold us that upcoming PR professionals need to “look at the bigger picture” and “orient [themselves] toward both creating and distributing content”. The firm’s newest tech advisor Burghardt Tenderichrecently gaveThe Holmes Report a more direct version of that statement: “PR needs to grow up and become real content creators.”
Jeff Domansky's insight:
I like his candor. Too many "old" PR people are still stuck putting out news releases, doing cocktail parties or whining about not getting seats at the boardroom table to provide strategic PR counsel. There is just PR and sometimes it involves content, marketing and social media.
Landon Schubert's curator insight,
October 3, 2013 10:54 AM
It is interesting to see how the big names and head figures of the companies look at the upcoming PR professionals. It is maybe because of social media that this view is coming about.
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For small and medium-sized businesses, the prospect of developing a comprehensive social media strategy is overwhelming. Which networks should you use? How do you keep up with conversations and engage your audience across half a dozen platforms? How often should you post updates? By following a few simple steps and creating a strategic plan, a perfect social media strategy is well within your reach. Today, comprehensive social media strategies are implemented and some have even been around long enough for thorough evaluation. Each business model garners an appropriate social media strategy. For instance a retail business will have a commerce focus, while a non-profit organization may hone in on public support and donations. However your business decides to tackle its social media marketing efforts, there are five steps that set the foundation for a successful social marketing strategy regardless of your company’s makeup....
Jeff Domansky's insight:
Teddy Hunt offers 5 simple steps for small to medium sized businesses to develop a social media strategy.
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In preparation for one of CMI’s upcoming reports, I’ve had the pleasure of meeting with a number of companies that are in what’s being called the “native advertising” space. Through this experience, I’ve come to the conclusion that, while the technique can potentially create significant value, native advertising is actually neither “native” nor “advertising.” It is simply one aspect of the larger discipline we know of as branded content marketing. Native by any other name According to Wikipedia (which I chose not because of, you know, Wikipedia, but because it seemed to be the only place offering one up), native advertising is defined as: “…a method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native ad formats match both the form and the function of the user experience in which it is placed.” In short, native advertising takes content and places it in the context of a publisher’s site. So, whether you think of it as an advertorial, a paid guest post, a sponsored tweet, or just a really extensive ad, it’s basically paying for your engaging branded content to have a prominent and contextual place on somebody else’s platform.
Jeff Domansky's insight:
Robert Rose wrestles with the term "native advertising" and suggests it is neither "native" nor "advertising." I agree and his argument is sound.
Scoop.it!
For the first time ever, our clients have the ability to generate content in multiple forms--they are content publishers.Historically, the PR industry has revolved around media relations. Over the years, many firms have talked a big game about providing other services, but almost all buttered their bread by generating a mound of media clips for their clients. Are media relations still important? Absolutely. Do we still provide media relations services at Peppercomm for most of our clients? You bet. But, unlike the past, it’s not the focal point; instead, it’s one of many channels that we use to reach and engage with our client’s most important audiences. For the first time ever, our clients have the ability to generate content in multiple forms and distribute via a number of channels, and audience members might even feel compelled to circulate themselves. It’s no longer enough for a consumer products manufacturer to run 30-second TV spots touting their products. Now, they need to understand consumers’ lifestyles and engage in a meaningful, fully transparent way that brings real value to their lives. This is why agencies like Peppercomm are starting to look more like publishers and less like traditional public relations firms. Companies need content that engages audiences and builds their brand’s value among stakeholders. And, if they know the best channels – digital and otherwise – in which to reach their audiences, they need agency partners that can develop content in multiple forms and distribute it effectively....
Jeff Domansky's insight:
PR agencies need to move faster these days to get more social to keep their share of clients in the new social/digital age.
Scoop.it!
Lots of people talk about “viral marketing” but apart from a (very) few, lighting-strikes-once exceptions, there’s very few who have built a business or even a soundly executed marketing strategy from it.If anyone can honestly be said to have “cracked the code” on viral, it’s arguably got to be BuzzFeed, the social publishing/advertising company who recently passed 30 Million visitors per month in viewership, whose 2012 revenues tripled 2011s, and who has recently been featured in both the New York Times and The Atlantic. And what’s BuzzFeed’s secret? Well, it would be a dramatic oversimplification to ascribe their massive success to just one “secret.” According to BuzzFeed’s founder and CEO, Jonah Peretti, it’s actually 7 things. But the real “secret” they know that you (likely) don’t, and that I guarantee will help you with your online video content marketing, is this:The have absolutely zero shame in promoting their “viral” content....
Jeff Domansky's insight:
Here's a look at what makes those feet so successful and so viral in social media. Lots of useful lessons for social marketing and content pros.
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Pinterest can be an incredibly valuable asset to your company's content marketing campaign. But how can you predict what resonates with your audience? By using PinLeague’s Pinterest Analytics suite to track the pins users are connecting with, you can curate the content your audience wants. Curate Content Marketing with PinLeague Analytics While there might not be a way to look into a crystal ball and see the secrets of creating effective content marketing, understanding your PinLeague Analytics Suite is the next best thing. By learning what categories your audience is interested in, the boards they are engaging with, the pins that drive repins and the images from your domain that catch a users eye, you can gain a better understanding of what works – and what doesn’t work – for your brand....
Jeff Domansky's insight:
Numerous really smart tips for using Pinterest to help develop your content marketing and curation strategies.
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We still seem to be in a bit of a conundrum when trying to understand the value of social media for brands.... ...Social media, with its countless channels that seem to emerge every week, has become over-crowded, cluttered and, frankly, obnoxious. For what has the potential to be an honest platform for an authentic, two-way conversation between people and brands, social media has become a platform to shamelessly flog one’s services with little time or consideration left for listening. This tends to be especially frustrating for brands, as even when they attempt to engage with a community, they are often met with an exhausted audience that questions the intentions of their messaging. Hope and High ROI However, much to my glee, IAB UK released a new study on Independence Day that gives hope and relief – or at least the promise of a big ROI - to companies who engage with social media. The new study, conducted on behalf of the IAB’s Social Media Council and carried out by Marketing Sciences, focused on three FMCG brands’ (Heinz, Kettle and Twinings) social media strategies. Here are the quick-and-dirty highlights....
Jeff Domansky's insight:
Three useful case studies that show how social media can make a difference in marketing success. But watch out for your authenticity.
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It ain’t easy being a startup. Without a massive marketing budget, smaller companies often find themselves relying on the media to get the word out. While this is no easy task for even the biggest and most polished companies, for shoestring operations, it can be absolutely daunting—especially if none of the founders have any experience dealing with the press. Fortunately, if there’s one thing I’ve learned from my years as both a technology journalist and a startup founder, it’s that most common PR mistakes are pretty easy to prevent. So whether you’re able to hire a a PR pro—or have to DIY the job—here are 10 of the most common PR mistakes that all startups should seek to avoid....
Jeff Domansky's insight:
Startups have unique needs. Here's what NOT to do.
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When it comes to the B2B realm, the word “digital” is still considered a bit taboo. A good majority of B2B companies have yet to totally integrate digital strategies into their overarching marketing efforts. Don’t get me wrong—some in the B2B sector really get it, such as Dell, American Express, GE, among others. But why is it that so many B2B executives feel that digital marketing won’t help them take their business to new levels?
To answer that question, surveying the B2B entities I work with, it’s because some execs still feel that their products or services “are so niche that [digital] won’t work” or “our target audiences aren’t on social,” etc. But these thoughts don’t reflect what’s been shown to work for similar entities. Whether a B2B firm is tip-toeing into digital or has embraced some elements, here are a few good tips and examples that can be integrated so that firms might begin to move away from traditional means of marketing....
Jeff Domansky's insight:
The bad news is business is still slow to integrate digital strategy is fully into their businesses. The good news is if you move quickly you may gain a competitive advantage. Note, several good case studies too.
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Open innovation is changing the economics of advertising....
... while open innovation platforms in advertising lend themselves to creative work, they're also being tapped in the production phase of the business. MoFilm, Poptent, and Tongal, for example, focus on video production for television and web films. In every part of the industry, the open innovation model is changing the economics of advertising by switching significant fixed costs to variable costs and sourcing creative from more relevant and, many times, lower cost sources.
Each open innovation agency (and there are many) has its own revenue model, but common to all of them is the basic proposition of expanding the agency's capabilities by tapping the wisdom of a global self-selected crowd of creatives, strategists, and fans. In his research on InnoCentive, the first global Internet-based platform designed to match problems with creative problem-solvers,
Harvard Business School professor Karim Lakhani observed that the further a problem was from the solvers' field of expertise, the more likely they were to solve it. Since few companies have the resources to hire the diverse disciplinary expertise found in open innovation networks, agencies will have to tap these networks if they hope to compete on creative output....
Jeff Domansky's insight:
Advertising is suffering from the same impact of social media as PR and marketing. In many respects the impact is biggest on the traditional advertising model and this post offers an interesting look at how some agencies are responding. One thing's for certain. There is no going back.
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Scoop.it!
2015 was a big year in social media. In between updates about the Kardashians, to New Facebook Reactions, new Live Video Broadcasting tools like Periscope, Meerkat and Blab.im and the latest political candidates, Social PR got down to business and shared some helpful tips on how to excel in the world of social media. While 2015 was all about content and visuals, taking a #selfie of your food doesn’t quite cut it anymore. Based on of all our social PR blog posts this year, we narrowed down the top five stories that you liked best. These social PR trending topics will help you take your social media and public relations game to the next level....
Jeff Domansky's insight:
From utilizing Twitter for PR matters to Snapchat stories, SEO tips and advice on how to utilize visuals for social PR, 2015 was all about getting down to social media.
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Getting major media placements in outlets such as "NBC Nightly News" and The Huffington Post is every PR and media relations professional's dream—and if you can get 1 million or so people to visit your brand's website in response to the coverage, that's icing on the cake. This year, The Ohio State University Wexner Medical Center pulled off this feat using a brand journalism approach. Here's how it attracted so much public attention to the news so quickly....
Jeff Domansky's insight:
Here's a great lesson in brand journalism and how an Alzheimer's medical story went viral.
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How prepared is your organization to deal with real-time marketing & PR or newsjacking opportunities? Here are a few suggestions to help you get real with real-time.
Jeff Domansky's insight:
Jeremy Porter offers valuable tips on real-time marketing and PR.
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While it may not be the norm in public relations just yet, integrated communications is starting to take up more bandwidth in the PR process. At our recent PR Agency Elite Luncheon, PR News spoke with Lia LoBello, a management supervisor at Peppercomm, which captured the Elite Award for Integrated Communications. LoBello shared a few tips on how PR execs can maximize integrated communications. LoBello said that Peppercomm’s motto, “Listen, Engage, Repeat,” is the agency’s driving force behind working with other marketing disciplines. She added that in order to demonstrate their value, PR execs need a “deep understanding” of myriad marketing disciplines and should help decide how melding the various marketing channels together will create the best go-to-market strategy. In helping to create integrated-marketing plans, PR agencies also need to take a “deep dive” into social media, LoBello said. “You need to take a hard look at all of the social channels,” she said. “Using Instagram may require a different approach” than Facebook or Twitter, for example. You have to match each social channel, if it’s appropriate for the campaign, with the ultimate goals of the client....
Jeff Domansky's insight:
Agencies need to get more social. And how!
Peter Wilkinson www.peter.uk.com's curator insight,
September 21, 2013 3:40 AM
Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com 
Jared Hill's curator insight,
September 23, 2013 1:50 PM
Highly useful information to have in regards to marketing, as well as other perspectives of PR
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Here’s another story about how PR and marketing should be best friends: more brands are spending money to bring attention to unpaid media mentions. Edelman’s Steve Rubel tells Digiday that more and more marketers are working to “making sure the press coverage you’ve already earned works harder” by pairing with networks like Twitter or “you might also like” content recommendation services like Outbrain to push more traffic toward those media mentions earned by sheer luck, quality products or…hard-working, press-savvy PR teams. (You knew we’d get there.) The advantage to this approach, of course, is that earned media will always be more valuable than paid. But the ROI is a more difficult to measure for retailers, who have trouble drawing a line between clicks on third-party posts and subsequent sales....
Jeff Domansky's insight:
Smart and easy to add value as Steve Rubel suggests.
debbieleven's curator insight,
August 28, 2013 6:21 AM
A shift in marketing and PR working together. Makes so much sense to get your PR working harder by leveraging social media for coverage already achieved. 
Jeff Domansky's comment,
August 28, 2013 1:52 PM
Agree Debbie and surprising how mant forget to go the extra step.
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An inevitable consequence of the push to achieve sales through multiple channels is that businesses must also be prepared to deliver multichannel customer service. But is social there yet? An inevitable consequence of the push to achieve sales through multiple channels is that businesses must also be prepared to deliver multichannel customer service. Poor levels of service can ruin the overall shopping experience and mean that the customer is lost forever, so online, in-store, mobile and all other channels must work together to deliver an excellent overall customer experience.New research from eDigitalResearch examined how consumers prefer to contact companies and then compared the various response times and satisfaction levels. The survey asked more than 2,000 UK respondents how they expect to be able to contact a business - 92% selected email, followed by telephone (71%) and by post (45%). Fewer than one in four (22%) said live online chat and just 11% said social media....
Jeff Domansky's insight:
From the research, it looks like consumers have low expectations of "social service" and companies are doing their best to keep those expectations low by not delivering very well.
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Real-time social analytics and engagement platform NUVI rolled out a set of key new features this week, including a very cool Twitter Group Monitoring function. Recently used by CNN to track national sentiment in the George Zimmerman trial, NUVI’s visual intelligence platform extrapolates data from millions of sources including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, and Flickr to dish up actionable insights for digital marketers. NUVI reports include text explanations and color-coded charts detailing volume, sentiment, influencers, location, and virality of mentions....
Jeff Domansky's insight:
NUVI launches Twitter monitoring to analyze any set of Twitter users in real-time.
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UK plumber Charlie Mullins' Pimlico Plumbers which has a reputation for being head-and-shoulders above the rest when it comes to marketing. He explains his tricks to get yourself noticed.... Even those that don't use his firm for their plumbing needs will, in all probability, have watched or read about him on television, online or in newspapers. Here are his top tips on how to make a small business stand out in a crowded marketplace....
Jeff Domansky's insight:
Unlikely marketing success story in this UK plumber who shows how to be a social business.
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One of the big focuses in social marketing today is influencer marketing. The idea being that if you can get one person to tell something to their large audience, their audience will listen. For organizations this is seen as less effort and potentially high response. In reality, things aren’t that simple.Let’s take a look at a few things to keep in mind when you approach influencer marketing....
Jeff Domansky's insight:
You'll pick up a couple of useful tips on how to reach out to influencers appropriately but it's also a reality check.
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Really successful online marketers are companies with a powerful, consistent brand personality. Why? Well...In the last year or so, I’ve noticed a brilliant shift in the world of online marketing. As you know, many of the companies that are growing at a fast clip are using content marketing. They’re communicating with their customers. They’re giving away information for free. But even more than that, the really successful online marketers are companies with powerful, consistent brand personalities. They know who they are and what they stand for. And it comes across in every blog post, newsletter, webpage, and communication....Here's how...
Jeff Domansky's insight:
The most successful social marketing companies are creating brand personalities and integrating these brand personae into every aspect of their marketing and communication. Thoughtful reading.
Ali Anani's curator insight,
June 25, 2013 12:20 AM
Like humans, brands have a personality. Make it popular. 
Abbey Davis's curator insight,
August 11, 2014 8:36 PM
Very thought provoking reading in terms of identifying what your brand personality is opposed to trying to be big and bold and funny like other brands have done successfully.
First of all the personality must be appropriate for your brand and secondly it must reflect what your brand stands for.
Two points that stand out the most for me in the consideration of brand personality is consistency and authenticity - any one consumer who looks at your advertising, sees your social media and marketing content etc should be able to identify who you are and what you stand for. On a deeper level even relate to the personality and feel like they have a relationship with that brand.
Scoop.it!
The current state of media and marketing is constantly changing. And a forward-thinking approach is necessary. Here are 5 tips to stay ahead:
1. Create More Opportunity You have the ability to make useful things faster and better than any corporation. Relying on publicity to get attention is like bungee jumping off a bridge. The adrenaline is groovy, and Cloud 9 is fun. But…then what? Publicity can bring opportunity. But it shouldn’t be your only path. Why? Fame is fleeting. You want to bubble up from the bottom, not float down from the top....
Jeff Domansky's insight:
Fresh thinking to help you respond to swift changes in social media and its impact on every business.
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I recently blogged about consumer brands that had come up with successful Twitter strategies, highlighting ASOS and Nike among others as companies that knew what they were doing with social. Many commenters mentioned that it would be useful to see a similar post focusing on B2B examples and I was obviously happy to oblige.
Twitter is a difficult medium for B2B companies as it’s all too easy to simply view the platform as a broadcast medium and churn out dull corporate messages. But here are six examples of businesses that have managed to buck the trend and create interesting or useful Twitter feeds...
Jeff Domansky's insight:
Terrific case studies and a post marketers won't want to miss...
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Have to agree. Media relations is now a tiny part of PR.