Public Relations & Social Marketing Insight

Businesses can no longer afford to have top leaders sit on the social media sidelines, a new study finds.

More than three-quarters of executives worldwide believe it is a good idea for CEOs to participate in social media, the research from public relations firm Weber Shandwick and research partner KRC Research found. The study identified a wide array of benefits that come with top executives who are socially active online.

More than 70% of those surveyed said CEO sociability increases information-sharing throughout the business, improves company reputation, demonstrates innovation, humanizes the company and improves business results....