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Scoop.it!
In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...
Jeff Domansky's insight:
A simple comment: This is an awesome resource! 
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Scoop.it!
A new study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective.
Until recently the models that nonprofits used to find, engage, and cultivate donors, volunteers, and other supporters were reasonably straightforward. The first step was to use direct mail, phone calls, or other techniques to bring in large numbers of potential supporters at a low level of engagement. These supporters were sorted into neat groups, and the most promising people were continually moved up the pyramid or ladder and cultivated for larger and larger donations. It was an orderly and linear process. Today, the Internet and social media have permanently disrupted the traditional donor-engagement process. Online competitions, viral video campaigns, mobile giving—with each new way for organizations and donors to interact come increasingly complex entry points into the traditional models of donor engagement, greater variation in movement along the pathway to deeper engagement, and more opportunities for a person to be influenced by forces outside an organization’s control.
To better understand the impact that social media is having on donor engagement, we conducted a nationwide research project. We learned that donor behavior and communications preferences have changed because of social media. And as a result, the traditional donor engagement models are no longer sufficient. In their place we need to create a new model of donor engagement, one that is more fluid and continuous, and that better reflects the growing importance that a person’s influence (and how she uses it) plays in the process. Via Kimberly Flaherty
Jeff Domansky's insight:
This is really valuable research for nonprofits as well as any organization. Highly recommended reading and thanks to Kimberly Flaherty for sharing it.
Kimberly Flaherty's curator insight,
January 7, 2013 8:09 PM
To be successful, nonprofits must move beyond traditional ways of engaging donors.
Kimberly Flaherty's comment,
January 8, 2013 7:59 PM
Thanks, Jeff. It's an excellent post and I'm happy to have found it.
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Useful resource of helps for any business. Enjoy!
Really nice info graphic showing how internet marketing works as a tactic of branding
Most of us need lots of help so these tools are appreciated.With new social media platforms launching all the time, it's hard to stay on top of all of your online participation.