Public Relations & Social Marketing Insight

Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.

Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.
Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. For brands, this means a new opportunity to show off their culture, share knowledge, and connect with their audience in a new and exciting way.

After reporting more than 100 million daily active users, and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. And while we're still getting our feet wet, we've already learned a lot about executing and iterating a successful Snapchat business strategy....

Brands had only just got comfortable with using Twitteror how to craft the perfect Facebook post, when Snapchat turned social media marketing on its head! In this post, we’re going to dissect how brands have used the photo messenger app to connect with their audience…

What is Snapchat?

Snapchat is a photo messenger application where you cansend an image or video with a limited lifespan (1-10 seconds), after which the image is automatically deleted...