Public Relations & Social Marketing Insight

For any small business today, it can be a tough task to get ranking in the search engines, even for your own business name. That fact can be extremely frustrating when business owners think that they deserve to rank for their business name, yet don't own a website for their business. Or, worse yet, they own a website but it's never updated due to lack of time, skill, or loss of their webmaster.

 

So what do you do? You know that saying, "If you can't beat them, join them"? Well, that's what small businesses need to do. Harness the power of social media and review sites and use them to their own advantage. Social, Review, and Deal Sites Are Always Generating New Content What do search engines love? New, relevant, up-to-date content! What do social networks and review sites offer? New, relevant, up-to-date content…at least for the most part they try to.

 

If you have a tough time managing a website, utilizing social networks like Facebook, Twitter, and Pinterest, review sites like TripAdvisor or Yelp, more mobile-based sites like Foursquare and Urbanspoon, and deal sites like LivingSocial or Get City Dealz are ways that merchants can enhance and exert control over rankings in the search engines....