How Small Business Can Leverage the Internet of Things | Internet of Things Journal | Public Relations & Social Marketing Insight | Scoop.it

...Small companies can bolster their business significantly by leveraging this technology properly. Owners who come up with a comprehensive IoT strategy will be well equipped to manage a business in the ever-changing 21stcentury.


According to CMSWire.com, many companies will need to start by updating their IT assets. "Add new devices, connect them to the cloud and enable them to talk to each other."


Businesses must harness the power of technological connectivity in order to serve and understand their customers better.Small businesses should first consider using IoT to collect customer data. The technology allows companies to easily and cost-efficiently collect new data which will offer invaluable insights about ways to improve business or keep up with the competition....