Public Relations & Social Marketing Insight

Recently, I was sitting in a waiting room for an appointment, making use of this unproductive time by checking things off the to-do list for an upcoming birthday party. High on the list: call my favorite local bakery to pre-order cupcakes for the event so I could pick them up on time. Easy, right?

I did what most of us would do in a situation like that. I pulled out my smartphone, opened my Google Maps app, and typed in the name of the bakery. There it was! I saw the listing and clicked to call the local store.

The Missing Number
But – to my surprise – there was no phone number on the listing. In fact, there was little to no information. It looked like this branch of a popular regional store hadn’t claimed this location for their business, which has been open for several years and I’ve used several times in the past (when I’ve had time to drop by the store in person)....

GENUINE HUMAN CONNECTION is a powerful, powerful, powerful way to build strong relationships and a strong business. Especially in a world right now that is truly in pain, struggling and in need of connection. Just look at Oprah’s empire or Dr. Oz’s empire. That is built on caring relationship and that creates a loyal following.So, what does genuine human connection look like and how do you build relationship on your social networks? Good question and here are a few tips to help you understand what you need to start doing in real time....

...Small companies can bolster their business significantly by leveraging this technology properly. Owners who come up with a comprehensive IoT strategy will be well equipped to manage a business in the ever-changing 21stcentury.

According to CMSWire.com, many companies will need to start by updating their IT assets. "Add new devices, connect them to the cloud and enable them to talk to each other."

Businesses must harness the power of technological connectivity in order to serve and understand their customers better.Small businesses should first consider using IoT to collect customer data. The technology allows companies to easily and cost-efficiently collect new data which will offer invaluable insights about ways to improve business or keep up with the competition....