Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 Social Media Strategy Ideas that Generate Real Results

10 Social Media Strategy Ideas that Generate Real Results | Public Relations & Social Marketing Insight | Scoop.it
97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before.

As a small business owner or entrepreneur, you know you need to maintain an established social media presence.

It’s how and where you’re going to connect with potential customers, sell your product or a service.

But, showing up on social media isn’t enough.

You have to engage and entertain an already over stimulated society. And not just entertain but provide fresh, relevant and timely content.
Jeff Domansky's insight:

Rebekah Radce has10 practical tips small business can take to establish a social media presence.

Adam J. Kovitz's curator insight, March 26, 2015 4:27 PM

Great post!

Sally Gunn's curator insight, April 10, 2015 1:55 AM

10 ideas to keep you on the right track.

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WOM Tip #433: Being yourself is remarkable

WOM Tip #433: Being yourself is remarkable | Public Relations & Social Marketing Insight | Scoop.it

Stittsworth Meats, a small butcher shop in Minnesota, was amazed to find that their Facebook page was liked by 16,170 — that’s 2,426 more people than the population of their town.


After all, their only posts were simple photos of meat, and, as the owner admits, a butcher shop is as far from a techie business as it gets.


Despite that, the butcher shop is earning more customer referrals from their Facebook page than anywhere else. Why? Because  they’re true to their business....

Jeff Domansky's insight:

Even a small butcher shop can do social marketing: 

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Facebook Marketing is Changing—Here’s What Small Businesses Can Do

Facebook Marketing is Changing—Here’s What Small Businesses Can Do | Public Relations & Social Marketing Insight | Scoop.it

In 2015, Facebook is changing the way the News Feed works for its users. These changes will specifically affect brands and the way they conduct Facebook marketing campaigns through their Facebook Pages. These changes can affect your company’s social media marketing plan, so to help your business adjust, we have outlined some common questions and their solutions. It’s time to prepare for the Facebook changes in 2015 and develop a Facebook marketing plan to expand your reach....

Jeff Domansky's insight:

Facebook announced changes to how business’ posts will appear on News Feeds in 2015. To adjust to these changes, here are some Facebook marketing tips. Smarter marketing ahead.

Juliette Alice Duval's curator insight, December 1, 2014 10:31 AM

Cet article consacré aux outils Facebook pour les PME, illustre bien le cadre :"Proposition de valeur" de la matrice 

La proposition de valeur représente les combinaisons de produits-services qui créent de la valeur pour chaque segment de clientèle (Nouveauté, performance, personnalisation, design, statut, prix, réduction des coûts). 



Audrey-Anne Coulombe's curator insight, December 2, 2014 1:46 PM

Facebook changera d'ici à 2015 ! Les utilisateurs se plaignaient de recevoir trop de contenu promotionnel et pas assez de contenu qui les intéressait vraiment ! Les entreprises devront réajuster leurs stratégies de communications en ce qui a trait à Facebook.

Kenneth OE Sundin's curator insight, December 3, 2014 3:34 AM

Using Facebook to meet new customers? Here is a tip on how to stay in the market.

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4 Key Strategies to Compete With Online Retailers | Cube

4 Key Strategies to Compete With Online Retailers | Cube | Public Relations & Social Marketing Insight | Scoop.it

According to the U.S. Department of Commerce, E-commerce has grown 18.4% year over year in the second quarter of 2013. Online sales are booming with what seems like an endless growth opportunity in the near future. This is great news for companies such as Amazon who solely operate as an “E-tailer” but presents a challenge for local economies supplemented by mom and pop shops. Price matching is impossible, but there are 4 key methods of gaining an edge over e-tailers and beating them to your customer’s wallet...

Jeff Domansky's insight:

Four really smart tips to help small business respond to competition from online retailers.

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