Public Relations & Social Marketing Insight

Here’s the good news: Even if you’re in a low-volume niche, you can still be an SEO master. You’ll have to approach SEO a little differently, but you can still get great results.

Driving more traffic, increasing visibility, getting more backlinks––it’s all possible no matter what niche you’re in. Now, does this mean your SEO will be simpler? Unfortunately, no.

In fact, your SEO process will consist of many of the usual suspects––technical SEO, page optimization, link profiles, and so forth. So I’d first recommend getting to know SEO well. If you don’t already, check out this SEO guide.

Once you’ve done that, read on and take a look at how you can use SEO in a small niche that doesn’t have a lot of search volume....

These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it -- gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.

But many of us aren't sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO.

"The problem is that most of it is either ill-informed or just factually incorrect," he explains. Luckily, because Barby's job has involved working with SEO and its experts over the past few years, he's built a go-to arsenal of resources on the topic -- which we're eager to share. If you're feeling overwhelmed by the amount of sites for learning SEO, fear not --- we've put together a list of some of the most comprehensive resources out there. Check them out below....

Now before you run away after reading the term “XML sitemap,” let me give you some good news.

Even though an XML sitemap is considered a “technical” side of SEO, it’s not hard to make one. And, really, it’s not “technical” either.

In fact, in just a few minutes you could create a really good XML sitemap. You don’t have to know how to code. You just have to know how to click.

It’s free. It’s easy. It’s relatively simple, and it can improve your SEO....