Public Relations & Social Marketing Insight
443.6K views | +4 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

What’s Black & White & Striped All Over… And May Ruin Your Business?

What’s Black & White & Striped All Over… And May Ruin Your Business? | Public Relations & Social Marketing Insight | Scoop.it

Every time Google opens the gate and releases another update animal, it wreaks ranking havoc.


...But recently it seems that the modifications are coming too fast, too often, and that many of them also benefit Google’s bottom line. Is that a coincidence or a shrewd business move? For the answer, perhaps we should look to the latest addition to the Google zoo – the Google Zebra algorithm update. “Zebra,” as it’s come to be known, is an update that takes aim at online merchants. The striped brute has yet to be officially released, but savvy e-commerce sites are already making moves to stay ahead of the ever-changing curve....

Jeff Domansky's insight:

Another dayday, another Google algorithm shift. This one could be a challenge for e-commerce business.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

17+ Must-Read Tips and Tutorials for Improving Your SEO SKills

17+ Must-Read Tips and Tutorials for Improving Your SEO SKills | Public Relations & Social Marketing Insight | Scoop.it

This is a round-up of some of the best guides and How To's for understanding the world of SEO and building an SEO-friendly website that Google will love now and into the future. The foundational element of a successful real estate website (or really, any small business website) is information-rich content that ranks well in search engines.

 

To create such content and develop a website that’s SEO-friendly and gets properly indexed in search results you’ll need to: - Understand how to perform proper keyword research. - Understand on-page SEO factors so that you can properly optimize your content pages. - Understand how to claim your Google authorship so that your authorship information displays in search results for the content that you create.…and much more.

 

But don’t worry, this doesn’t have to be difficult. I’ve rallied some of the best content around the web to give you a solid introduction to understanding search engine optimization. Some of these are guides that’ll give you a good introduction into the world of SEO and others are practical How To that’ll walk you through the process of implementing and building an SEO-friendly website that Google will love now and into the future....

Jeff Domansky's insight:

Excellent SEO tips, tactics and resources for all levels.

No comment yet.