What’s Black & White & Striped All Over… And May Ruin Your Business? | Public Relations & Social Marketing Insight | Scoop.it

Every time Google opens the gate and releases another update animal, it wreaks ranking havoc.


...But recently it seems that the modifications are coming too fast, too often, and that many of them also benefit Google’s bottom line. Is that a coincidence or a shrewd business move? For the answer, perhaps we should look to the latest addition to the Google zoo – the Google Zebra algorithm update. “Zebra,” as it’s come to be known, is an update that takes aim at online merchants. The striped brute has yet to be officially released, but savvy e-commerce sites are already making moves to stay ahead of the ever-changing curve....